Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Finding money and saving money online.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

SEPTEMBER 24, 2020

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2017

Andrew Chen explained this as the Law of Shitty Clickthroughs. This happens in advertising all the time. What Nathan pointed out is a very common issue with tactic “fatigue” that exists in many fields, like Human Aesthetic , Spoken Languages , or even Cinema. There is no exception for marketing. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

DECEMBER 12, 2016

Track the effectiveness of those emails (open, clickthrough and conversion rates). A common behavior is that they add products to cart on a site, and then they return later after some consideration or further advertising touch points to convert. If they complete the purchase somewhere else, it’s over. Make the shopping cart persistent.

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48

ConversionXL

MAY 22, 2014

Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Even with a limited budget, this ad was able to win an advertising award , massively increase job inquires for the Australian Airforce, and reduce the average cost per enlistment. Australian Air Force Banner.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

SEPTEMBER 11, 2014

In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Beneath that we see two major categories of product type , which are broad-strokes attributes that will apply to every keyword underneath it.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

MARCH 19, 2012

The report found email and search advertising were much more effective vehicles for turning browsers into buyers. Their research showed that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a social network.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

YoungUpstarts

JUNE 11, 2015

When you think of text messaging, you probably don’t think of advertising. percent clickthrough rate, meaning that people actually read these things and respond to them. by Jason Hall, CEO of My Local WiFi. But, many marketers have figured out that sending ads via text is wildly effective. Text Messaging Is Very Intimate.

Mobile 100

Mobile Marketing Clickthrough SMS 100

ConversionXL

SEPTEMBER 15, 2016

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

JULY 8, 2014

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. More words however gives paid advertisers more “real estate” so to speak, to describe the content & reduce friction that comes with earning the click. Numbers are everywhere.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

APRIL 14, 2021

Go to “Advertising Features” and toggle on Enable Demographics and Interests Reports. The average customers are around 10 times more likely to click on retargeting content than on regular advertising content so you definitely don’t want to miss out on these people. Here is how you do that: Sign in to your account. Navigate to “Admin”.

Video 141

Video Audience Metrics Analytics 141

crowdSPRING Blog

AUGUST 20, 2017

This kind of metadata can really boost clickthroughs to your site. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Schema.org has a lot of Information on how to set up a schema document for your site.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

This kind of metadata can really boost clickthroughs to your site. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Schema.org has a lot of Information on how to set up a schema document for your site.

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

JANUARY 3, 2013

Banner blindness happens when your visitor subconsciously or consciously ignores a part of your webpage because it looks like advertising. This phenomenon has been around for a long time – We are bombarded daily by thousands of ads, so we have subconsciously learned to ignore advertising on websites. More on this topic here.

Clickthrough 134

Clickthrough Conversion Advertising Stock 134

crowdSPRING Blog

APRIL 10, 2015

Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. 6 Ways to Make Money With Advertising on Your Blog and the Websites To Help You crowdspring.co/1LPoma6. Reasons Why Every Business Needs Custom Twitter Hashtags crowdspring.co/1wFolP0. Writing Demands An Appropriate Style, Choose The Style Which Is Best For You!

Small Business 48

Small Business Design Social Media Clickthrough 48

ConversionXL

FEBRUARY 16, 2012

Ideally you would measure sales conversions (for most accurate results), but if that is not possible lead conversions or even clickthroughs will do. Pay per click advertising. A fast and cheap way to go about it is using Google AdWords or Facebook ads.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

APRIL 11, 2016

Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Video testimonials are among those forms. Example: Xero. One call to action per video.

Video 48

Video Conversion Mobile Search 48

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Most advertisers have their ads showing in 50-80% of searches, depending on their budget. to 7.95 (out of 10). How’d we do it?

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

FEBRUARY 5, 2013

The blog post was about gamification - which is not something most Kissmetrics readers are really interested in (hence the lack of clickthroughs) and it’s not what ConversionXL is about either (=low conversions). Does that mean Kissmetrics sucks as a traffic source for ConversionXL? I wouldn’t say so. Social media. Conclusion.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

NOVEMBER 28, 2011

One Facebook advertiser, who was not in the business of selling beer, observed that an ad containing a picture of beer delivered its best CTR. Medalia Art sells Brazilian and Caribbean art online and using photos of artists on their homepage increased conversions by 95%. Never put up a face photo that hasn’t been thoroughly tested.

Conversion 134

Conversion Clickthrough Denmark Stock 134

ConversionXL

MAY 24, 2013

2) Increase y – Increase clickthrough rates. Never stop testing , and your advertising will never stop improving.” – David Ogilvy. It makes sense to invest in conversion rate optimization before spending money on large-scale advertising campaigns. 3) Reduce z – Reduce our shopping cart abandonment rate.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

NOVEMBER 22, 2016

The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. We use campaign codes to track contacts that we’ve received through advertising to see if they end up becoming students. Then we started to zoom out a little.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Avoid automatic targeting—it’s a quick way to blow through your advertising budget.

PPC 60

PPC Campaign Sales Search 60

BeyondVC

FEBRUARY 28, 2005

Secondly, ads embedded in RSS feed gives great targeting opportunities for advertisers and publishers. Hopefully this will allow for greater clickthrough rates. Ads in RSS will help publishers overcome the lower traffic to their sites while still providing their users with up to date content.

RSS 60

RSS Clickthrough Audio Portfolio 60