ConversionXL

AUGUST 31, 2017

If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Now, the problem is choosing the right one.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. No keyword-level conversion analysis. Aggregated search engine level analysis.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

SEPTEMBER 24, 2012

But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. You've deployed five, six or 15 web analytics tools on your website/mobile app. If you are new to analytics, maybe you obsess about the wrong thing (impressions). Let's go! That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Cohort analysis lets you compare these two groups and discover any trends.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

AUGUST 19, 2016

To find what barriers your mobile website may face , let’s look at the limitations of mobile, how to compensate for them, and what improvements you can implement to ensure the best user experience, increase conversions, better retarget potential customers, and more. But conversion rate alone is not a success metric. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

APRIL 1, 2019

Joanna Wiebe, conversion copywriter and the brains behind Copyhackers , recommends to “Start ‘ethically eavesdropping’ on the people who are, will be, and should be your customers.” Analytics data is one piece of the puzzle to be paired with qualitative research. Transfer parts of the conversation back into your copy.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. For example, Adobe Analytics (Omniture) only allows the use of historical data for personalization.

Chad 112

Chad Mobile Technical Review Aggregator 112

Both Sides of the Table

APRIL 4, 2011

per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. to $1.10) and you can focus on improving conversion (i.e. increasing conversion from 12.5% How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

APRIL 10, 2019

If you’re not tracking form analytics, you don’t know. Form analytics can illuminate potential issues. Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Form analytics and conversion optimization.

Analytics 130

Analytics Metrics United Kingdom Software 130

David Teten

APRIL 1, 2021

aggregates resources from all the VCs. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. . Build a network of on-call domain experts, who will have short conversations with portfolio management, typically at no cost. . AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

JANUARY 8, 2020

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle? Kaggle launched in 2010. Image source ).

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 29, 2009

See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

klinger.io

JANUARY 17, 2014

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

JANUARY 4, 2022

But, then they then quickly pivot to making the case that the Most Important KPIs for Media are ROAS, Exposed ROAS, “Direct Online Sales Conversions from Site Visit” (what?!), Conversion Rate, IVT Rate (invalid traffic rate), etc. Conversion Rate obviously is a fine metric. Conversion Rate is a fine metric. Wait a minute.

Conversion 127

Conversion Analytics .Net Metrics 127

eranki.tumblr.com

JULY 13, 2012

Another thing that became increasingly useful was to have thousands of custom stats aggregated over thousands of servers graphed. Poor man’s analytics with bash. As an example, a breakdown could be high-CPU, high-memory, high-disk, and “beast” (maxed out on everything — analytics and heavy DB) type machines.

Software Review 94

Software Review Database SQL Security 94

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

APRIL 29, 2013

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. In a face to face networking situation, this would be how you enter the conversation. image credit. image credit. Why is that?

Campaign 130

Campaign Email Framework Clickthrough 130

Scalable Startup

JANUARY 12, 2015

Until recently I was fairly unaware of this market, more focused on social, dat analytics, seo, superior web development, content management and CMS design as my priorities for Online Marketing projects and conversion. Even expert Internet marketers are pretty unaware of the market and its details. > The Bottom Line: ReviewInc.

Management 20

Management Los Angeles Angel Investor B2B 20

Austin Startup

APRIL 16, 2019

Tools to Become an Analytical Genius I use these tools to aggregate important information into my weekly marketing dashboard. I have found them all immensely helpful in summarizing key analytics easily and sharing them with my team. so this was a game-changer for me. This is an example of a Databox dashboard for Facebook ads.

Bootstrapping 66

Bootstrapping Analytics Aggregator Email 66

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Paid Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

FEBRUARY 21, 2017

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. How Does This Factor Into Conversion Optimization?

Conversion 103

Conversion Metrics Architecture Design 103

Software By Rob

JANUARY 12, 2010

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

Software Review 55

Software Review Marketing Startup PPC 55

Lightspeed Venture Partners

DECEMBER 14, 2012

There has been a lot of conversation recently on the future of the media industry, specifically drawing comparisons between TV and film and the shrinking music industry. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content.

Business Model 159

Business Model Distribution Aggregator Channel 159

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. They are often much harder to track than just switching on Google Analytics. Put up an minimum viable product and see if people pay for it (metric – conversion rate of beta user to paid). Here are some that I use: Google Analytics.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Version One Ventures

SEPTEMBER 6, 2017

Over the next two weeks, I set out to build my own Mattermark / CBInsights by aggregating the APIs of Crunchbase, AngelList, and Twitter, as well as any other relevant datasets I could get access to. If any of you are interested in or are working on founder analytics, I’d love to chat.

Seed Stage 126

Seed Stage Later Stage Algorithm API 126

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. But Mobile is a platform.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

NOVEMBER 21, 2011

The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Most analytics vendors, including Google Analytics, reacted immediately to the change in order help us quantify the impact of this change in multiple ways.

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 122

Customer Analytics Metrics SEO 122

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. Analytics and optimization.

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

JUNE 9, 2019

Heat maps are a popular conversion optimization tool , but are they really that useful? Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. However, you can also see where people click in Google Analytics, which is generally preferable.

Algorithm 111

Algorithm Analytics Conversion Stock 111

ConversionXL

MARCH 20, 2019

The analytics portal syncs with independent CRMs to wed engagement and sales data. The analytics data, in turn, prompts sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens, etc. Aggregate that data at an account level to know which accounts to target. Everstring.

Software Review 117

Software Review Software Marketing IP 117