Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): This has never been true – not even for people who use the same analytics tool. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MARCH 8, 2010

Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. It was a part of my first book, Web Analytics: An Hour A Day. " that for this KPI the analyst has segmented the data between organic and PPC. The problem? " So what? "Our

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. But Mobile is a platform.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Of course Yahoo! All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

AUGUST 14, 2019

What can it offer your analytics team ? In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Combining Google Analytics data with imported data. As their PPC agency, we had to justify this dip. Combining Google Analytics with CRM and ecommerce platform data. Well, you can.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. 4: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: 5: Benchmarks from Web Analytics Vendors.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

APRIL 6, 2009

Clearly even a one topic (Analytics) blog can have a verrrrry long tail. The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). You have a real business.

Search 103

Search PPC Matching Analytics 103

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. You can get inferred demographic data even in Google Analytics.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time.

Metrics 166

Metrics Marketing Search SEO 166