Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

MAY 2, 2017

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. Remember: All data in aggregate is crap, segment or suck. This limits a little bit what we can track in web analytics tools.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

AUGUST 21, 2014

Here are funnel analytics for the Bingo Card Creator new user experience: image source. How to Improve Mobile App Retention Through Customization. In the chart below, it’s clear that retention varies quite a bit from one industry to the next. Yet focusing retention efforts on these customers would be a poor investment.

Retention 106

Retention Churn Rate Metrics Software Review 106

Startup Lessons Learned

AUGUST 24, 2009

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Scaling up successful tests is easy for the same reason.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

Venture Chronicles

DECEMBER 6, 2010

The foundation technology combines listening/responding with an analytics capability aimed at measuring the influence of an individual user and using that information to target small segments of highly desirable individuals who influenced broader segments of the market.

Social Media 60

Social Media Media Viral Channel 60

YoungUpstarts

FEBRUARY 11, 2019

Time to Act With Analytics. Playing nice with predictive analytics: Businesses need to craft effective ads, select which customers to cross-sell to and address their customer churn. Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data?

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. Dr Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die.

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Dr Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die.

Social Network 73

Social Network Viral Social Media B2C 73

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Underpinning it all I wrote: sales, asset management, analytics & talent management. I use tools to invoke my creative self. Were they vertically integrated ? It becomes predictable and repeatable.

Technical Review 356

Technical Review Framework Audience Media 356

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. The second activity, which I believe should be the obsession of all analytical startups, is customer optimization. This is the piece that the LTV-zealots always miss: the spending will never stop.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

MARCH 16, 2016

But that’s just aggregate information, not totally useful because it’s not your specific industry. Net Promoter Score has been shown to correlate with customer loyalty, retention and growth – but not always. Seeing an improvement in your aggregate NPS is nice, but the real value comes in the feedback from follow up questions.

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. Until this point, everything is trackable through your Google Analytics setup (assuming you’ve set up cross-domain tracking ).

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Duct Tape Marketing

DECEMBER 23, 2019

Customer experience and retention is the golden opportunity for every single business. And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. Insight 4: Focus on Customer Experience. So, pay to play is definitely here.

Small Business 69

Small Business Marketing Audio Technical Review 69

Both Sides of the Table

MARCH 27, 2011

They created a reason for their customers to aggregate on their site on a regular basis. And to prove the point I have the analytics from this post. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Responses to them are like customer retention.

Startup 373

Startup eCommerce Audience Community 373

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Let’s explore. Stage 1: Which In-App Events Correlate With Your Goals?

Mobile 48

Mobile Conversion Retention Campaign 48

practicetrumpstheory.com

JULY 14, 2010

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. This is because I believe in charging from day 1 which more naturally aligns (but does not replace) Revenue with Retention.

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” It’s not enough to just gather data in Google Analytics. Don’t get caught in the ‘session only’ default settings of Google Analytics.

PPC 48

PPC Analytics Video Non-Compete 48

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. Competition shifts from user acquisition to user retention. Facebook’s self service platform is still a relatively inefficient market, allowing savvy, analytical marketers to quickly and cheaply gain market share.

Internet 114

Internet eCommerce Advertising Flash 114

Duct Tape Marketing

MAY 25, 2018

So one of the offenders that you mentioned is Google analytics. somewhere in the neighborhood of 85 percent of websites have Google analytics on it. Ryan Urban: Google analytics is a phenomenal product and it’s a free product and I like that Google kept it free. So I would say in the U.S. And now especially in the U.S.

Marketing 64

Marketing Europe Canada Email 64

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. Analytics Tools. Google Analytics â?? actionable analytics.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JUNE 19, 2018

Go a little bit further, it is not always in Google Analytics. It’s in website analytics and emails, but that is just a small piece of it. Most important thing in the checklist: audit of Google Analytics. Aggregate data is crap as it hides the gold inside the segments. Engagement & Retention. Acquisition.

Technical Review 103

Technical Review Agile Analytics Conversion 103