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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339
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How to Scale Support of Portfolio Companies

David Teten

For each of these, there is a human element (non-scaleable) and the possibility of a tech layer (which any one VC will only have implemented to varying extents). the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page.

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The Creator Economy is rising, but challenges abound

VC Cafe

Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. Copyright, or the lack thereof – it’s hard for creators to prevent illegal distribution of their IP. Today, those thinkers can create content directly (and in some cases exclusively) for their (paying) fans.

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How To Staff A Startup With (Almost) No Money

ReadWriteStart

Last month, the 17-year-old sold Summly , his news-aggregation app, to Yahoo for a reported $30 million! Non-Monetary Incentives. Because the platform lets curators distribute digests in their own names. It’s the best way to compete for the talent you need. It’s a win-win transaction in which no money changes hands.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

This approach is fundamentally non-scalable. Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. They are closing orders. They are gaining valuable customer data.

Customer 167
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. As you can see above you can leverage benchmarking even if you are not an ecommerce website (above data is for non-ecommerce site), or indeed you have any type of business. Direct Traffic (I get a lot of it!)

Analytics 133
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10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers

ConversionXL

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. The probability that the tests will compete with one another tends to be low here. If the assumption is wrong, there is a risk of long test runtimes and non-valid results. Why does this work?