VC Cafe
SEPTEMBER 9, 2020
New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand.
Hearpreneur
AUGUST 2, 2016
We generate fully-surveyed and verified Investor and Reservation leads, for both accredited and non-accredited investors. The bottom line is: if you’re an issuer don’t think you’re the expert – you may be an expert in the vertical of your business but not in performance-based marketing or investor acquisition.
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Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. As you can see above you can leverage benchmarking even if you are not an ecommerce website (above data is for non-ecommerce site), or indeed you have any type of business. Direct Traffic (I get a lot of it!)
Duct Tape Marketing
FEBRUARY 19, 2019
What I mean by that is we have cases today where we have clients, large national brands that have local locations and they’re competing with non local results for their products and their services. I mean, they’re essentially national lead aggregators and they’re messing up the local results.
ConversionXL
DECEMBER 3, 2018
They took a host of seemingly fragmented industry changes—customers demanding more from their vendors, customer relationships lasting years instead of days, competing businesses appearing virtually every day—and found the common thread that tied them together: more companies and customers were switching to subscriptions. Conclusion.
Start Up Blog
APRIL 29, 2013
And while we feel a bit uncomfortable, we still engage because the cost of non participation is currently higher than the price of privacy. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. Our personal data is being, bought, bartered and sold with every log in.
Start Up Blog
JANUARY 28, 2015
Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. As the lines of who we compete against are increasingly being blurred – Digital Demarcation – companies are beginning to compete horizontally.
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