ConversionXL
MARCH 31, 2021
I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most. Synthesize your insights in an audience analysis report.
ConversionXL
JANUARY 18, 2022
It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Modern brand marketing methods to build an audience. The solution: build a brand.
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Austin Startup
NOVEMBER 29, 2017
This 4-part story, however, explores the Austin ecosystem based on the 4Cs framework — culture , capital , customers, and competencies. In other words, consumer-facing startups are likely to find a grateful and sizeable audience within and beyond the city limits. As the state capital, the city boasts a high number of non-profits.
Up and Running
JULY 10, 2017
In our example, it’s 20K non-paying customers. It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. Your non-paying customers don’t value the product as much as paying users do. It’s mostly popular with B2C markets.
ConversionXL
OCTOBER 21, 2012
Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. While you should not use social share buttons on your actual landing page because it introduces a competing call to action, the thank you page presents a great opportunity to increase awareness through social sharing.
Startup Professionals Musings
NOVEMBER 26, 2014
Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works.
SoCal CTO
NOVEMBER 10, 2009
From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models.
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