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Health Startups: How To Write White Papers That Actually Get Read

YFS Magazine

For a growing healthcare startup white papers are an affordable way to build a reputation as a thought leader, grow an audience and hopefully grow your business.

Startup 68
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[White Paper] How To Build An Online Network of Influencers

YoungUpstarts

And many companies forget that they have to start from their audience’s point of view, rather than from their own. Therefore, to the outsider, a company’s failed attempt to engage their audience in online social networks adversely affects their brand image. Download the rest of this white paper here.

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[White Paper] Social Media Newsroom – A Snapshot Of Your Brand

YoungUpstarts

At a glance, your targeted audience could see what is being said about you on Twitter, which videos you are featuring on YouTube, or what your latest blog entries are about. Download the rest of this white paper here. This white paper is brought to you by mynewsdesk.com , in association with ad:tech Singapore 2011.

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8 Tips for Writing White Papers (Hint: Don’t Call It a White Paper)

Duct Tape Marketing

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

It also helps you: Create the right type of content; Reach the right target audience on the right channels; Produce content faster; Cut down on wasted time and spend; Quickly onboard new team members; Incrementally improve marketing by learning from each campaign. Target audience. Where you’ll engage audiences. Marketing funnel.

Campaign 149
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Tips For SaaS Businesses To Up Their Game By Leveraging Web Push Notifications

YoungUpstarts

You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. They support multi channel, making it easier to reach the audience at the right time no matter what channel they are currently using. White papers and articles boost your brand image as a trustworthy software.

Web 127
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Beyond SEO: How To Bring People To A Business Site

YoungUpstarts

Building an online audience is only part of the traffic-driving puzzle. Compile a Newsletter Audience. Co-market white papers or webinars with partners who build complementary products. Here are some more suggestions for making a website site more attractive: Social Media, Used Strategically. Post Reviews Prominently.

SEO 153