ConversionXL

APRIL 28, 2021

So when she told us that she’s uncomfortable providing her email address to companies—including ours!—and and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether.

Email 151

Email Product Marketing Cofounder 151

The Startup Magazine

MARCH 24, 2024

Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. This ensures your sales team focuses on leads with the highest conversion potential. The higher the lead score, the higher the chances of conversion.

B2B 148

B2B Forecast Entrepreneur Analytics 148

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Conversions (e.g. Some might stare blankly and ask what you mean. site visits). Engagement (e.g. bounce rate). form fills).

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. However, it’s not without challenges. Nothing is being sold at this stage. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 27, 2019

“Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% If you’re unpersuaded by statistics, also recall that: If you own your email list, you pay nothing to reach subscribers.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects. Here’s the proof.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 92

B2B Mobile Analytics Deal Flow 92

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

ConversionXL

MARCH 5, 2019

Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Still, it’s easy to get cold emails wrong. workers spend 3.2

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Email/Calling productivity: Help improve first contact efficiency typically while prospecting. Look at some typical B2B marketing KPIs: Number of leads generated.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

JANUARY 28, 2019

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Yet, rich media email is a double-edged sword: Execute it correctly, and it adds visual delight.

Email 118

Email Media Audio Software Review 118

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. More on this as we get deeper into measurable web analytics for B2B marketing sites. Sure, site interactions can be tied to a conversion goal. Generate leads.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. By the time you see intent data, much of the buying process is already complete. Events (e.g.,

B2B 103

B2B Social Media Channel Audience 103

YoungUpstarts

SEPTEMBER 16, 2020

Improve conversion rates and ROI . Create and send trigger emails based on customer behaviors and interactions. Whether you’re looking to develop trigger emails based on customer actions or find ways to grow a more loyal customer base — there’s an automation campaign out there for your needs. Image courtesy of Omnisend. .

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Mucker Lab

OCTOBER 10, 2023

Emphasizing phone-based communication skills is pivotal due to significantly higher connect rates compared to email campaigns. Empathy and Relationship Building: SDRs should establish empathetic relationships, showing understanding over phone, email, or LinkedIn interactions.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

Rembrandt Communications

AUGUST 7, 2019

You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. After all, they need your expertise to get valuable, current data fast to communicate the B2B’s message to the right people at the right time. Here are some helpful questions to help you start the conversation….

PR 100

PR Technical Review B2B Public Relations 100

Up and Running

AUGUST 25, 2021

If your goal is to launch a sub-brand, for instance, adding a deliverability plugin to your email marketing software, you can cross-promote and even offer your new product on your core website. We like to create surveys that we publish on-site and send to our email subscribers. Consider the benefits of selling wholesale.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Personalize the buyer journey with email marketing 5. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Is that when you are putting things out on your Facebook page, it is a one to many conversation that's happening, right. 13:20] What are the risks of having a community? [14:13]

Community 92

Community B2B B2C Technical Review 92

ConversionXL

MAY 27, 2022

More conversions? email nurturing, retargeting) require specific channels. B2B demand generation focuses on ROI. B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

YoungUpstarts

FEBRUARY 29, 2016

Keep in mind that the purpose of your website is online user conversion. So don’t forget to guide them on what to do next in order to buy from you – whether this is filling in a form, sending an email or calling the hotline. Let’s say your company is in the B2B Software as a Service (SaaS) space. Except, there’s nothing.

Sales 100

Sales Technical Review SEO B2B 100

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. However, Amazon’s profits, and those of its founder and CEO, have spurred some conversation about how consumers should spend their money. Voice will prioritize better buying.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. It starts with a simple email. Image source ).

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. I found it.

SEO 70

SEO Search Generative AI Engineer 70

Startup Professionals Musings

MARCH 31, 2023

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Nurturing stage email performance. Lead-stage content performance.

Demand 256

Demand Metrics NPV Net Present Value 256

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? Like this show?

Social Media 79

Social Media Media B2B B2C 79

Up and Running

OCTOBER 28, 2020

In many ways, this applies even more so for businesses that sell to other businesses (B2B). To make sure you get your B2B website off the ground successfully, here are five actionable steps that you should take. What do these two facts mean for your B2B business? As a B2B organization you must understand who your audience is.

B2B 94

B2B Social Media Mobile Audience 94

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Nurturing stage email performance. Lead-stage content performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

ConversionXL

AUGUST 18, 2020

email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses.

Framework 123

Framework B2B SEO Search 123

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. A new email is created in HubSpot. Lesson 2: Make your funnel airtight.

Demand 101

Demand Revenue SQL B2B 101