Duct Tape Marketing

JANUARY 7, 2020

And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms. Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC).

Small Business 107

Small Business Marketing Affiliate PPC 107

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. In the Lean Startup methodology, one of the most important elements is getting out of the building.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Duct Tape Marketing

OCTOBER 30, 2012

Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. Advertisers have been reporting good results in terms of targeted conversions, but also in terms of social metrics such as increased followers and influencer scores. photo credit: alles-schlumpf via photopin cc.

Advertising 68

Advertising PPC Social Media B2B 68

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. What copy testing will (and won’t) achieve. Sacrifice reward; avoid risk.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

MAY 19, 2016

Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? via Quora). Image created by Josh Aberant.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135

Search Analytics PPC Green 135

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Every business, whether B2B or B2C has to bring in customers. Customer Acquisition Cost. Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

The Next Web

JULY 8, 2013

My startup is a B2B platform, we feel that we are the best in the world in creating social reviews and pushing the user-generated content to social media, emails and search engines to drive more sales and leads to the website. 8 are in R&D, 1 product, 1 customer support, 1 biz dev, 1 marketing and 1 administrative.

Advisory Board 128

Advisory Board API Cofounder PPC 128

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

conversionxl.com

SEPTEMBER 10, 2013

” To make the concept a little less abstract, Sean Ellis , founder of Qualaroo, has created a metric for knowing when you’ve achieve Product/Market fit. That was the metric that really told us we needed to start over.” Or keep spending money on PPC and SEO through the nose for traffic that doesn’t convert.).

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Check the Google Analytics metrics. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). And what metric should you focus on in this proper end-to-end view? Identify the Real Business Profitability Point: B2B. for a while.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Let’s get this one out of the way early.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. You can test this via “model evaluation ,” which uses ROC/AUC metrics. The same happens when you use Google’s AMP viewer instead of a signed exchange. Most marketers don’t even know about the signed exchange.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140

Customer Marketing Social Media CPA 140

marketingland.com

JULY 11, 2012

New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Whitepapers: The B2B Marketers Roadmap to SEO Success. Search Engine News, SEO & PPC Info. Good Morning, Twitter 62 people have tweeted this article. Google Takes The Google+ Platform Mobile 50 people have tweeted this article.

Email 49

Email Mobile SEO Search 49