Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. I mean, we've seen so much creativity of folks using us for things that are really educational, like embedding videos and you know, quizzes or Right.

Marketing 75

Marketing Differentiation B2C PR 75

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns.

SMS 88

SMS Entrepreneur Social Media Campaign 88

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Videos are great, and often underplayed in the B2B context.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JANUARY 18, 2022

If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Most of their video content is behind-the-scenes footage of their people in their office environment. Here’s another great B2C example from consumer goods brand YETI.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

MAY 22, 2019

To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. It doesn’t make any sense.

SEO 59

SEO Kansas City Kansas Missouri 59

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. The challenge is that there are millions of micro influencers and still no standard way of booking these campaigns in a programatic approach in the same way that can be achieved with ads.

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

NOVEMBER 25, 2019

Look at videos, product explainers, promotional posts, competitions and other forms of online engagement, focusing on shareability at all times. Consider lit signage or digital signage for changing advertising campaigns. . Research the platforms that your audience use and spend time developing content that resonates with them. .

Marketing 165

Marketing Social Media B2C PPC 165

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

Up and Running

JUNE 8, 2021

Value-driven content makes an impact from hyper-local to global campaigns. Although many parts of your company may change over the years, like your logo, website, marketing campaigns, and even the products you sell, your core brand values should remain solid. They want to share your values. They are your driving, but unseen, force.

Small Business 133

Small Business Marketing Japan Global 133

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Visit the explore tab on Instagram and search hashtags related to your brand name and service offerings for the users posting the best quality photos and videos about your company.

Campaign 147

Campaign Social Media B2C Metrics 147

YoungUpstarts

AUGUST 17, 2014

For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. Considering the breadth of online platforms and opportunity (search, social media, video, content marketing, etc), it’s difficult for advertisers to keep up (and keep track) with digital progress.

Architecture 180

Architecture Marketing SEO Cofounder 180

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Orchestrating Your Personalization Campaigns. That’s a serious win achieved through personalization.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MARCH 4, 2016

Content management, sharing and tracking: Allow teams to manage, share and track engagement on their content (documents, videos, webpages, images etc.) CMS: Create more engaging content by combining various types of media like documents, webpages and videos into one link. Email campaigns, Cold calling. Outbound prospecting.

B2B 48

B2B Sales Technical Review Software Review 48

The Next Web

DECEMBER 8, 2012

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. The way that charity: water shares the impact of its work via photography, video, print and more is nothing short of amazing. What makes them special and effective?

Community 141

Community B2C Social Media B2B 141

Duct Tape Marketing

MAY 24, 2023

10:29] Do you think video is the content format that everybody should use the most? [13:34] Andrew Barlos (03:23): The next one is you gotta build in video. um, I, I would say video's definitely not going anywhere. And by all means, we need to focus on short form and long firm video. Where do you see it going?

Social Media 79

Social Media Media B2B B2C 79

ConversionXL

FEBRUARY 18, 2019

Around 97% of B2B and B2C companies use Facebook, which offers four main ways to conduct qualitative research: Polls Contests Call-to-action posts Brand mentions. photos, videos, testimonials), or offer valuable feedback about your product. If you’re not a big brand, influencer campaigns can generate the brand mentions (i.e.

Social Media 129

Social Media Media Marketing Campaign 129

ConversionXL

JULY 7, 2020

Cosmopolitan is already creating content around fashion in the fall, and we’re only in July: If you’re planning a campaign related to a particular day or season, start creating pins at least two months in advance. Even after you’ve run campaigns, keep an eye on what your direct and indirect competition does. . Design engaging pins.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. Traffic from Display and Video ads.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Brandanew

AUGUST 1, 2016

In order to get a campaign started off on the right foot, you have to understand all three of those components and you have to bridge that gap- that perception gap is too huge , so too often people that don’t understand marketing well – they think it’s as simple as putting out a great creative and just watching the sales roll in.

Social Media 100

Social Media Marketing Media B2C 100

Occam's Razor

NOVEMBER 13, 2009

Chapter 9 Emerging Analytics: Social, Mobile, and Video. Mobile, twitter, blogs, videos etc are just so darned hard to measure and so much changes every few hours that I had to really really work hard to find the essence of each and then make specific practical measurement recommendations that will stand the test of time.

Analytics 71

Analytics Web Technical Review Metrics 71

VC Adventure

MARCH 21, 2012

Integrate brings together advertisers performance marketing campaigns in one platform. The company’s platform allows any B2B and B2C advertiser to plan, execute, track, analyze and optimize an integrated marketing strategy.

B2C 81

B2C Cofounder B2B Advertising 81

ConversionXL

JUNE 25, 2021

For many inquiries, they include both videos as well as written instructions that are easy to understand and navigate. . Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest.

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. You will get insights you can use for your data/campaigns. Or, ask me to send you a video of my pain as I try to do that each month.). Neither does it matter if you are a for-profit or a non-profit (it takes capital – human and financial – to change the world, right?).

Design 86

Design Software Review Mobile Analytics 86

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

VC Adventure

MARCH 21, 2012

Integrate brings together advertisers performance marketing campaigns in one platform. The company’s platform allows any B2B and B2C advertiser to plan, execute, track, analyze and optimize an integrated marketing strategy.

B2C 48

B2C Cofounder B2B Advertising 48

Duct Tape Marketing

APRIL 13, 2017

A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. If people choose to use your hashtag, you can gain an organic exposure for your advertising campaign. Video views.

Social Media 61

Social Media Media Marketing Lead Generation 61

Duct Tape Marketing

MAY 14, 2013

Why not include them in content creation and marketing campaigns? Not every customer group is right for this approach and you may likely have completely different segments, such as B2B and B2C, and may need to build entirely different approaches for different segments. Why not create new products and services with your customers?

Engineer 72

Engineer Customer Community B2C 72

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. This post contains video, click to play]. million monthly unique visitors, but they struggled with low engagement. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

AUGUST 21, 2019

What’s this campaign for? But don’t lose sight of your campaign’s primary purpose: turning leads into customers. Choose a single metric to help you measure your campaign’s ROI. After someone downloads your lead magnet, couldn’t you simply invite them to take a sales call, watch your video demo, or sign up for a free trial ?

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. The ‘ united breaks guitars ’ video on YouTube went viral, and not in a good way for United Airlines.

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Content as in relevant videos that are named well, linked correctly and well tagged. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., Do product videos increase click-through rates? B2C or B2B, all marketing is people talking to people. Track and tweak. Does adding social proof increase conversions?

B2B 129

B2B Email Sales Acquisition 129

Mike Michalowicz

FEBRUARY 11, 2013

Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service. Don’t be shy about creating a short but compelling video that succinctly explains your product or service. Content Marketing Strategies. Be On YouTube.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141