2023-2024 B2B SaaS Benchmarks
VC Cafe
JUNE 6, 2024
Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn. Multiple User Acquisition Channels : PLG companies use a wider mix of social channels, with 41% leveraging Instagram.
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