article thumbnail

How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. You can ask it to write metadata for you.

SEO 62
article thumbnail

How SEO Has Evolved Over The Years

Duct Tape Marketing

5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] John Jantsch (05:41): Does do things like keywords in your titles and metadata and your URL to have a keyword. A lot of it depends on whether you're B2C or B2B. 9:14] What’s the value of backlinks today? [11:41]

SEO 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Build Trust, Increase Authority, And Rank High With Google

Duct Tape Marketing

5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] John Jantsch (05:44): Do things like keywords in your titles and metadata and your URL to have a keyword. A lot of it depends on whether you're B2C or B2B. 9:14] What’s the value of backlinks today? [11:41]

article thumbnail

How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 80
article thumbnail

Is Emotion Necessary To Make More Sales?

ConversionXL

These “micro-emotions” as Malcolm Gladwell calls them , are the metadata of human interaction. A report by the Corporate Executive Board has found that more people express emotional connections with B2B brands than with B2C. image source. Now let’s unpack that for a second. A bad purchase could endanger a buyers job?

Sales 126
article thumbnail

Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Your mission is to grow, and for B2C companies it means more users. Localization of the AppStore metadata (name, description, keywords, screenshot text) yielded the best instant boost in downloads, while localization of the app’s UI makes for a better user experience and increases engagement. How do you approach this daunting task?

Brazil 158