Duct Tape Marketing

JUNE 7, 2023

Click on over and give us a review on iTunes, please! So I was part of the team that made the prediction that the Chief Marketing Officer would spend more on technology than the chief information officer. 03:03): But you know, sap, Oracle, Microsoft and Salesforce all went out and bought marketing technology companies, right?

Employee 75

Employee Technical Review Advisory Board Sales 75

David Teten

DECEMBER 3, 2019

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ReadWriteStart

JANUARY 10, 2020

The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. The Onset of Online Merchandising Store: With the technology growing leaps and bounds in every sector, visual merchandising isn’t limited to just retail stores. Store navigation and ease. Order inventory. Conversions.

Startup 78

Startup eCommerce B2C Metrics 78

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 4, 2016

Technology is changing the way sales is conducted. And as I mentioned, technology is making sales generally more sophisticated. And typical success metrics for them would look like: email open rate. However, these metrics provide an incomplete story about how users actually perceive the content. Image Source. Conclusion.

B2B 48

B2B Sales Technical Review Software Review 48

VC Cafe

NOVEMBER 2, 2019

When you start with an honest and diligent effort to determine the truth of your situation, the right decisions often become self-evident.” — Jim Collins , author of Good to Great. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” As often, it’s more of a people problem than a technology problem. Image Source. Acquisition segments. Contextual segments.

Programming 97

Programming Revenue Analytics Software Review 97

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Ad Industry Metrics. Answer their questions, show them how to use your products, and provide customer reviews. Pardon the Disruption: Human Insights into How Tech Disrupts Marketing. More Categories.

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

NOVEMBER 13, 2009

It is not a technical book, though it will make you technically dangerous. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To that point, a well-run telesales operation will be super metrics-driven. Sales Metrics | Looking Past the Same Old Sales Metrics | Domo | Blog.

Sales 50

Sales Technical Review Software Review B2B 50

Up and Running

JULY 10, 2017

The tech-savvy millennials (me being one of them) are already familiar with the “shareware” concept that was turned into freemium. It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. It’s mostly popular with B2C markets.

Startup 110

Startup Non-Compete Viral Software Review 110

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.)

Analytics 141

Analytics Metrics Mobile DC 141

Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. I joined a financial services tech startup in 1999. May 14, 2009 5:23 AM David said.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. We are a review platform for VoIP services. 3- Name description.

Naming 151

Naming India Chicago Entrepreneur 151

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. translate more efficiently for current voice technology than others (“What’s a good MBA program on the West Coast that offers evening classes and generous scholarships?”). stars, 9 reviews).

B2B 100

B2B eCommerce Search Technical Review 100

View from Seed

AUGUST 30, 2016

For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. Second: These addresses are some of the most exciting places to visit in tech because upon arriving, one can instantly see what true scale looks like in action. . — Matching Algorithms.

Social Media 185

Social Media B2B North America Media 185

Steve Blank

NOVEMBER 5, 2009

Reply Week 2 – Customer Discovery & Listening « Iain’s Chips & Tech , on November 6, 2009 at 9:44 am Said: [.] & Raising Capital Pitch Perfect 4 ways to get automatically rejected by an angel investor Raising Money Using Customer Development Due Diligence Checklist Term Sheet Archives (from Brad [.]

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. using the technology to make a purchase. Make this a review process for everything you do, from search ads and capabilities to your website and even emails and offers you send.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

MARCH 18, 2019

Their reviews and testimonials build credibility and trust. In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. One study suggests that B2B buyers are even more emotional than B2C buyers.). Their reviews and testimonials build credibility and trust.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

ConversionXL

AUGUST 21, 2019

Choose a single metric to help you measure your campaign’s ROI. Some of these metrics are easier to track than others, but the point is to set a goal that accurately reflects the business outcome you’re after. Due to the high perceived effort and low proximity to value, Iterable will likely need a longer sequence than Litmus.

B2B 131

B2B Technical Review Email Sales 131

Mucker Lab

APRIL 6, 2023

A lot of times as founders–especially technical founders, engineers, product people–believe if we build this awesome feature that solves your pain point, you should come and use it. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. That’s never happened. Just get it to work.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. What do executives typically review before a buying decision? If you’ve ever worked at an agency, you know the value of client education.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Empower customer reviews that are actually helpful. B2C sites like Travelocity and Fry's have not cornered the market on this. Personalization is hard from a technology perspective. The information (reviews, pictures etc) contributed for free by existing Rent The Runway users. Both, doable.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. The goal type we'll use is technically called Destination Goal. And, that is how it should be. That was not too hard, right?

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. Most employees work diligently to deliver against set expectations. The success metric, ACT, did go down. Metrics matter. What do you think happened? Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Austin Startup

JUNE 26, 2019

Turns out my network (of politicos and do-gooders) is not one of accredited tech investors (meaning they meet income and net wealth thresholds and choose to make investments at all, and specifically in startups). I’m a wild-eyed, competitive founder with totally unique-to-tech expertise in this area. So, we worked to raise capital.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

FEBRUARY 20, 2012

The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Check the Google Analytics metrics. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

crowdSPRING Blog

SEPTEMBER 5, 2014

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. How to Market Test a New Idea | Harvard Business Review – crowdspring.co/1vSai6S. You suck at technical interviews – crowdspring.co/1pEfybN. 1pEiCVj. | TechCrunch – crowdspring.co/1pJheAB.

Social Media 92

Social Media Small Business Design Media 92

Seeing Both Sides

AUGUST 16, 2012

“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. Write down your Content Marketing Strategy. >

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. B2B and B2C.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. This is especially true for highly technical, complex or new / innovative products. Wistia shows which metrics can be used to help you measure various factors (e.g. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 5, 2015

By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and a part of something bigger. Neil Patel , founder of QuickSprout , uses a short-form case study from Ben Huh , a widely recognized name in tech, to encourage conversions.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. Stats Monkey also presents that table using the Sunburst visualization… Perhaps compared to the Treemap, this visual shows fewer countries and fewer actual numbers of oil consumption due to space limitation. It shows all the incoming traffic to a site as a Treemap.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86