Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79

B2B Marketing B2C Community 79

ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Fifteen wrote positive reviews, and eight made second purchases within three months. Use them to make your audience laugh with short videos.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Austin Startup

APRIL 27, 2019

Who says Austin can’t do B2C now ? He talks about the brutal, gut-wrenching nature of the pivot that OneSpot successfully completed in this video (source: TechCrunch’s “You Have to Be Willing to Throw it all away” ). This is one of the most important training videos for entrepreneurs, in my opinion, and very much worth the watch.

B2C 51

B2C Austin Cofounder IPO 51

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Ask them to review your products. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

SEPTEMBER 30, 2022

Click on over and give us a review on iTunes, please! If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So you try to pay equal attention to both of those on both sides of the software.

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

JUNE 7, 2023

Click on over and give us a review on iTunes, please! So I was standing on stage and I made, I made this comment, I didn't think it was a coincidence that Salesforce was a great place to work, you know, pretty much globally, one of the most innovative companies in the world, in the fastest growing enterprise software company. (08:02):

Employee 75

Employee Technical Review Advisory Board Sales 75

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. Russell Rothstein, Founder and CEO, IT Central Station , a product review site, said, “We see VCs on our site very often.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 4, 2016

And sales enablement software helps arm sales teams with the information they need to close sales. Content management, sharing and tracking: Allow teams to manage, share and track engagement on their content (documents, videos, webpages, images etc.) Sales enablement software, instead, lets you do two things: 1. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

MAY 22, 2019

You’d go look at a website and you’d look at the source code and you’d go what is all this stuff? So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. John Jantsch: That was always my favorite.

SEO 59

SEO Kansas City Kansas Missouri 59

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. They have an approach to simplicity in software that is closer to a pure Google experience (when compared to the nails scratching a blackboard irritation that is personified in the Samsung phones). When was the last time you submitted a product review on your site? REVIEW ORDER?

Design 86

Design Software Review Mobile Analytics 86

Startup Lessons Learned

JULY 5, 2010

When I wrote a review of Four Steps on this blog in November, 2008, I did my best to be candid and warn of a few shortcomings: And Steve is the first to admit that its a "turgid" read, without a great deal of narrative flow. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Expo SF (May.

Customer Development 166

Customer Development Developer San Francisco Customer 166

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine.

Programming 97

Programming Revenue Analytics Software Review 97

Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. We attempted to use Waterfall and market ourselves as B2C. May 14, 2009 5:23 AM David said.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

ReadWriteStart

SEPTEMBER 3, 2010

There's a thriving geek culture in Paris, and no lack of software development expertise, thanks to superior universities that produce superior engineers. The startup scene is relatively young, however, which is partly due to some pretty fundamental cultural barriers. But these barriers are showing some wear and tear. and Amazon.fr).

France 163

France Technical Review Incubator Early Stage 163

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 10:29] Do you think video is the content format that everybody should use the most? [13:34] Click on over and give us a review on iTunes, please! Where do you see it going?

Social Media 79

Social Media Media B2B B2C 79

Occam's Razor

NOVEMBER 13, 2009

Chapter 9 Emerging Analytics: Social, Mobile, and Video. Mobile, twitter, blogs, videos etc are just so darned hard to measure and so much changes every few hours that I had to really really work hard to find the essence of each and then make specific practical measurement recommendations that will stand the test of time.

Analytics 71

Analytics Web Technical Review Metrics 71

VC Cafe

SEPTEMBER 22, 2022

I’m excited for the talent that will spin out of those companies to create the next generation of B2C stars coming out of Israel. Sorry for the humbrag, but I’m proud to see Minute Media , our Remagine Ventures portfolio company (and our only later stage investment) on this prestigious list.

Software Review 109

Software Review B2C Open Source 109

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Empower customer reviews that are actually helpful. B2C sites like Travelocity and Fry's have not cornered the market on this. If the mobile phone did not have a back-button hard-coded into the hardware perhaps I would try to read the. Empower customer reviews that are actually helpful.

Design 150

Design Software Review Technical Review Mobile 150

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands. using the technology to make a purchase.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

JUNE 25, 2021

For many inquiries, they include both videos as well as written instructions that are easy to understand and navigate. . You can partner and establish relationships with them to: Write guest blog posts Host sponsored content Create product reviews Become an affiliate partner.

Product 96

Product Social Media Audience Software Review 96

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. For example, Amplitude is a product analytics software. So it's not a video, it’s something you can play with. And they already know the software so you just need to negotiate price. It's not your own data.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Click on over and give us a review on iTunes, please! But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. These are big enterprise expensive software system.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

NOVEMBER 22, 2022

In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website. Traffic from Display and Video ads. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

View from Seed

JUNE 22, 2016

TIM: I would say in between 4 and 5, but specifically in a B2B software. You can sort of look to video cameras as a parallel. Twenty years ago, it was pretty uncommon for people to own a video camera, especially if you didn’t have kids. One to five with five being the highest, what do we think as an investment team?

Technical Review 159

Technical Review Startup Software Review B2B 159

NZ Entrepreneur

MARCH 11, 2020

Today’s software and CRM systems give incredible visibility and sales insights to business owners who want to make data-driven decisions, based on accurate knowledge of what their customers really want. On some level, the phone has already morphed into zoom calls and skype calls – we’ve still got audio, but we’ve now got video as well.

Social Media 64

Social Media Channel Technical Review Sales 64

Mike Michalowicz

FEBRUARY 11, 2013

Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Make sure your business is on Google+ business, as well as all the local review sites and other map listings you can find. Online Reviews. Get a Twitter account in your business name. Leverage Linked-In.

Small Business 167

Small Business Marketing PR Social Media 167

crowdSPRING Blog

SEPTEMBER 5, 2014

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! – crowdspring.co/1pEnAkK. 1plL1t0.

Social Media 92

Social Media Small Business Design Media 92

Duct Tape Marketing

FEBRUARY 2, 2023

Click on over and give us a review on iTunes, please! You couldn't do video and it just didn't work. Oh, your problem with your software, go into our community. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies.

Community 83

Community Marketing Audience Networking 83

online.wsj.com

SEPTEMBER 23, 2012

Computer Software. Media & Marketing. Small Business. More Industries. Accounting. Advertising. Broadcasting & Entertainment. Computer Hardware. Consumer Products. Defense & Aerospace. Financial Services & Insurance. Food & Tobacco. Hospitality. Industrial Goods & Services. Marketing & Strategy. Media Agencies. Metals & Mining. NAME Comcast.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Duct Tape Marketing

APRIL 13, 2017

A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. They’ll click the call to action to populate a form prefilled with their personal information, which can be reviewed and edited. Video views. Facebook advertising. Advertising on Twitter.

Social Media 61

Social Media Media Marketing Lead Generation 61

ConversionXL

JUNE 16, 2022

Do product videos increase click-through rates? People trust user reviews because they have experienced the product or service. Templates are easy to use with existing software and there’s enough choice to find something suitable. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). Plus: No videos. I love the social nature of sharing playlists. The suggestions engine they have. And finally (did you see the bee?)

Web 164

Web Design Marketing Security 164

ConversionXL

JULY 9, 2015

Be it Google Analytics (by far the most popular analytics provider), Adobe, Kiss, Moz, Marketo, Hubspot, Mixpanel, or any other options , the software is only as useful as you make it. When it comes to selling SaaS solutions, there are several factors regarding the software itself and your brand that impact the signup process.

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

SEPTEMBER 15, 2014

If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution. It does not matter if you are a B2B or B2C or A2K, you will always see this. The thing you might like the most is the no code instrumentation. Free or paid.

Analytics 141

Analytics Metrics Mobile DC 141