Steve Blank
MAY 26, 2009
Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,
Steve Blank
MAY 28, 2009
Steve,&# he said, “you’re missing the most interesting part of vertical markets. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students.
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ReadWriteStart
JULY 4, 2023
The Federal Aviation Administration (FAA) has granted a California startup company called Alef Automotive the first-ever airworthiness permit for a fully electric flying car that is capable of both flying and driving on roads. This milestone event marks the beginning of a new era in the transportation industry.
Both Sides of the Table
JANUARY 13, 2016
This is the cycle of synergies that lead to strong vertical franchises in media. So when we sold Maker Studios to Disney and I wanted to figure out where to invest next in online video I knew that I had to find a strong vertical in which to invest. ESPN in sports. Discovery in adventure and travel. CNN/Fox in news. The Food Network.
Steve Blank
OCTOBER 19, 2009
Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Others you need to know when you execute the plan.
Steve Blank
JUNE 3, 2009
Simulation to Reduce Invention Risk If you’re in a vertical where “invention risk” is dominant, then you want to do everything you can to manage and reduce those risks. When I wrote the Four Steps to the Epiphany , the Customer Development text, I hadn’t yet thought about what vertical markets it might be appropriate for.)
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