ConversionXL

APRIL 14, 2021

You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.)

Video 141

Video Audience Metrics Analytics 141

Duct Tape Marketing

DECEMBER 24, 2019

To measure this, you can turn to metrics on organic and paid search campaigns. Once you move into the like phase, you begin to evaluate metrics that cover engagement on your website and social media. Social media engagement metrics also give you insight into the like and trust phases.

Customer 70

Customer Metrics Retention Clickthrough 70

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Social media. We wrote a whole post about driving sales with social media. Read it here. Google Adwords.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113

Analytics Software Review Metadata Campaign 113

leananalyticsbook.com

AUGUST 19, 2012

To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Media is about time on page, pages per visit, and clickthrough rates. Because of this, some companies run campaigns to artificially inflate download numbers using mercenaries. Collaborative.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. The campaign was focused on getting marketers to identify as one or the other, and then become Strategic Sue with Vidyard.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Imagine you had a client who sold interior design services and wanted to run a display campaign.

Acquisition 111

Acquisition Software Review PPC Analytics 111

crowdSPRING Blog

APRIL 10, 2015

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! crowdspring.co/1BJ5vlP.

Small Business 48

Small Business Design Social Media Clickthrough 48

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Using a tool to qualify subscribers. For some, email list building is simply a numbers game. Make the first 30 count.

Email 66

Email Clickthrough Lean Social Media 66

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. In general these are great rules of thumb when starting your ad campaigns. Imagine you had a client who sold interior design services & wanted to run a display campaign. image source.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Pro Tip – Higher clickthroughs are a definite sign of engagement. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Duct Tape Marketing

AUGUST 13, 2015

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). On-page SEO is important, but a campaign to increase your blog’s exposure and earn natural links will boost not only the page you are marketing but improve your entire site’s authority. Share your content more than once.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 114

Internet eCommerce Advertising Flash 114