Duct Tape Marketing

MAY 19, 2020

5 Types of Video That Improves Marketing Content written by John Jantsch read more at Duct Tape Marketing. Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. So if you haven’t yet embraced video, now is the time to start.

Video 101

Video Marketing Technical Review Software Review 101

Hearpreneur

JANUARY 22, 2023

Expect video, Instagram, live streaming, and podcasts to dominate the list in 2023. 11- Artificial Intelligence Photo Credit: Michael Cooper One trend I am starting to see take off in the SEO industry is the use of AI. Vertical videos let potential customers Know, Like, and Trust brands faster, which can increase their reach.

Artificial Inteligence 123

Artificial Inteligence Technical Review Entrepreneur Social Media 123

Duct Tape Marketing

FEBRUARY 20, 2019

The Benefits of Including Video on Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Including Video on Your Website. Video has become a foundational element in marketing. Why is video so important? Types of Video You Need. What We Stand For.

Video 77

Video Audio Software Review Email 77

Both Sides of the Table

JANUARY 12, 2014

Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Everything we were taught pre-Internet is still relevant. Look at Viddy & SocialCast.

SEM 379

SEM Viral Marketing Widget 379

Women Entrepreneurs Can

MARCH 10, 2024

Video is an excellent medium for sharing your business’s products and services, and it engages audiences in a way that written content simply can’t. But just posting a video to YouTube isn’t going to make it go viral or automatically drive consumers to your website. What Is YouTube Video SEO? Is it a demonstration?

SEO 73

SEO San Diego Analytics Video 73

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Search Engine Optimization (SEO).

SMS 101

SMS Marketing Affiliate Social Media 101

YoungUpstarts

SEPTEMBER 13, 2020

There’s one more thing to try that should be among your digital marketing tools and that is video. Video is very engaging and people trust what they can see far more than what they read. If you aren’t using video then you may find that your conversion rate skyrockets once you get started. 1 – Product videos.

eCommerce 194

eCommerce Video Conversion Channel 194

YoungUpstarts

SEPTEMBER 3, 2019

There are dozens of channels on which you can promote your eCommerce website, but few compare to the performance of social media. Some consumers search for product reviews on social media before making a purchase, whereas others search for how-to videos on You Tube or other product information. Publish Product Videos.

Social Media 157

Social Media eCommerce Media Revenue 157

Duct Tape Marketing

MARCH 30, 2021

There are many extensions that can help you do things like: gain more competitive insights for your clients, quickly audit and report on a prospect’s website performance, instantly record a short personalized 1-to-1 video to send in a cold email, analyze SEO, security, and design flaws on a website, the list goes on. Lighthouse.

Marketing 99

Marketing SEO Video Web 99

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., SEO for Startups )? Video (and Audio) - if you have video, are you hosting it or can we use YouTube, Vimeo? Do you want Flash video, HTML 5 video, or both? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Administrators?

Developer 396

Developer Founder Viral Oauth 396

ConversionXL

NOVEMBER 10, 2021

Popup ads, full-screen mobile ads, and auto-playing and prestitial video ads, for example, all have high disapproval ratings from users, pushing them towards using ad blockers. For example, in the awareness stage use how-to guides, whitepapers, explainer videos, etc. Experiment with new and emerging platforms and channels.

Advertising 131

Advertising Cost Customer PR 131

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., SEO for Startups )? Video (and Audio) - if you have video, are you hosting it or can we use YouTube, Vimeo? Do you want Flash video, HTML 5 video, or both? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Administrators?

Developer 384

Developer Founder Viral Oauth 384

YoungUpstarts

OCTOBER 7, 2019

Neil Patel is an outstanding, globally revered marketer who can teach you plenty about content marketing, PPC, SEO, and other digital marketing channels to help your business thrive. You might even want to take notes.

Software Review 212

Software Review Marketing PPC Hosting 212

YoungUpstarts

FEBRUARY 22, 2019

Regardless of the niche, nature of commercial activity, budget and other concerns, websites will have to focus on SEO, or Search engine optimisation to remain visible and accessible to the target audience. When you want to generate revenue from your website, being positioned on SERPs is necessary, and that’s exactly what SEO is all about.

Artificial Inteligence 138

Artificial Inteligence SEO Social Media Audience 138

Duct Tape Marketing

SEPTEMBER 24, 2019

How to Create a YouTube Channel and Rank Your Videos written by John Jantsch read more at Duct Tape Marketing. Video is an increasingly important marketing tactic. It’s a great idea to include video wherever you can: on your website , on your social media , and on the biggest online video platform of them all, YouTube.

Channel 70

Channel Video SEO Social Media 70

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Acquisition conversion rate: Which channels produce the best conversion rate, and why?

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

FEBRUARY 19, 2016

You’d think conversion optimization and SEO should play together nicely, right? There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. In addition, in silo’d teams or with limited budgets, there can be tradeoffs and decisions to be made between investing in CRO or SEO.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

OCTOBER 16, 2022

Get seen with SEO-driven content marketing Conclusion. Snappy mobile-friendly videos are proven to get more engagement than other content formats. One HubSpot survey found that 62% of people consume online videos thoroughly but are more likely to skim photos, audio, and written content. Interactive content. Image source ).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

APRIL 4, 2018

by Robert Harden , founder of PDX SEO. It can include everything from blog writing to video content, podcasting, social media posts, and Google ads. But what a lot of people miss is that it must work hand-in-hand with SEO (search engine optimization). What is SEO? How SEO and Content Work Together.

SEO 170

SEO Metadata Marketing Engineer 170

YoungUpstarts

AUGUST 28, 2020

This also assists with your SEO efforts as high authority sites can improve your ranking factors. However, this strategy shouldn’t always be completed for the SEO benefit. There are tons of features such as video, stories, and now reels to create interactive content. Utilize email marketing.

eCommerce 264

eCommerce Sales Software Review Social Media 264

ReadWriteStart

NOVEMBER 30, 2020

In this inefficient model, you might translate all previous in-person meetings into video conferences. That means you’ll be almost exclusively reliant on digital strategies for increasing visibility ( like search engine optimization—SEO ). Each channel has strengths and weaknesses, so using many platforms simultaneously can balance.

Startup 118

Startup Channel Security SEO 118

NZ Entrepreneur

SEPTEMBER 7, 2022

Read books, listen to podcasts, pay for courses you think will be beneficial, have a coach or mentor, listen to others who have more experience, watch videos, train your mind, and go to networking events. ” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost.

Founder 111

Founder Cofounder New Zealand B2C 111

YoungUpstarts

NOVEMBER 16, 2018

Upload videos to Facebook (and other relevant) channels to showcase the human side to your business. Work on more than one social media channel and always include your website and Google reviews in your scheduling. These function as essential ranking signals for local SEO.

Technical Review 167

Technical Review Social Media Campaign Channel 167

Up and Running

MAY 6, 2020

Mobile responsiveness isn’t just important for SEO. Branding across your social channels may seem more like a marketing concern, but—as hinted at above—it’s actually critically important from a recruitment perspective as well. Keeping your social media channels up-to-date and full of helpful information. Get creative here.

Technical Review 115

Technical Review Software Review San Francisco Acquisition 115

ConversionXL

NOVEMBER 24, 2021

His profile is filled with videos like this one, where he directly answers questions from his audience. Take Semrush, a platform for SEO, PPC, and content-related research. And you’ll find hundreds of videos of him talking about “underpriced attention” on his YouTube channel. Image source. Image source.

Reputation 134

Reputation Audience Management Social Media 134

YoungUpstarts

JUNE 9, 2013

Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist. Do also develop documents for listening, channels, resources, and content. For videos, one can consider the 12 Video Triggers from Unruly Media.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Hearpreneur

SEPTEMBER 22, 2021

Before the COVID-19 epidemic, this platform was a great video conferencing tool. Ahrefs is a well-known tool within the SEO industry for identifying SEO keywords, backlinks, and tracking the success of SEO strategy. They're an edgy group and very inspiring for those of us with big ambitions within the travel.

Technical Review 122

Technical Review Entrepreneur Software Review SEO 122

YoungUpstarts

JUNE 21, 2020

There are a lot of ways to make your YouTube videos connect with the target audience. For example, you can educate customers about your product with the help of product training videos. Making engaging videos about your business or products will help the customers understand the value of your product and get the best results out of it.

Social Media 264

Social Media Channel Audience Video 264

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

NOVEMBER 9, 2020

It’s hard to grow your YouTube channel. There are more than 31 million YouTube channels and over 5 billion videos on the service. It’s frustrating to upload a video and not get any views. Buying YouTube views could be the best thing you can do for your YouTube channel. Jumpstarting Your Channel.

Algorithm 214

Algorithm Channel Video SEO 214

ReadWriteStart

JANUARY 25, 2020

You can easily integrate this portal with different social media channels. You’ll get the advantage of placing SEO optimized content, which is more likely to rank in the searches. So mixing up the content with videos, product write-ups can make all the difference in showing a fresh people-centric brand engagement.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 11:13] Why is video an important part of your content strategy? [14:00] This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

YoungUpstarts

OCTOBER 7, 2019

Neil Patel is an outstanding, globally revered marketer who can teach you plenty about content marketing, PPC, SEO, and other digital marketing channels to help your business thrive. You might even want to take notes.

Marketing 113

Marketing PPC Software Review Hosting 113

Up and Running

NOVEMBER 1, 2016

If you want to use YouTube to market your small business, you’ll be creating videos, plain and simple. This note isn’t meant to dissuade you, but rather to point out that a strong interest in creating video content is necessary before jumping into YouTube. Set up your YouTube channel. Need to change your channel name?

Small Business 60

Small Business Marketing Channel Social Media 60

YoungUpstarts

JUNE 25, 2018

It’s been well documented that LinkedIn was a bit late to the game when it comes to adopting video, but the largely B2B site has fully embraced it now. Scroll through your feed on the site these days and it will be full of videos vying for your attention. Here are three ways to use video on LinkedIn to reach your business audience: 1.

Video 145

Video B2B Metadata New York 145

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129