ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The result?

Retention 113

Retention Marketing Acquisition Channel 113

www.kalzumeus.com

AUGUST 13, 2012

They were very concerned with competing with free. The advantages: Trivial to buy for non-technical stakeholders: name the plans correctly and they won’t even need to count servers to do things correctly. (“We’re an enterprise! The calculation is dependent on your churn rate. Michael Selik.

Revenue 62

Revenue Distribution Software Non-Compete 62

Startup Lessons Learned

MARCH 21, 2013

Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% Mark MacLeod, Chief Corporate Development Officer at Freshbooks, says that you need to get below a 5% monthly churn rate before you know you’ve got a business that’s ready to scale.

Analytics 167

Analytics Lean Metrics Churn Rate 167

maplebutter.com

JANUARY 8, 2013

Non of this academic stuff. Entrepreneurs always struggle with competing priorities and manage expenses very closely. Typically it goes one lead: $200K+, couple medium pro’s: $50-$100K, then strategic guys at $25K (sometimes $10K for ultra strategic / domain expertise / distribution / etc). How can I lower my apps churn rate?

Technical Review 44

Technical Review Startup Cofounder Software Review 44