Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. This is how much you spend to get a new customer.
VC Cafe
FEBRUARY 21, 2023
A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.
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Up and Running
FEBRUARY 20, 2015
Did you know that 28% of businesses fail due to problems with the financial structure of the company? It is, therefore, essential to not only understand what each of these key metrics can tell you about the health of your business, but also to monitor how these metrics are performing on an ongoing basis. Give me the details.
ConversionXL
OCTOBER 16, 2022
Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.
ConversionXL
SEPTEMBER 13, 2017
We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.
Version One Ventures
SEPTEMBER 19, 2012
The biggest driver for high LTV is repeat purchase behavior (in an e-commerce business) respectively a low churn rate (in a SaaS company). As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale. (As
ConversionXL
FEBRUARY 3, 2022
How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Don’t cast your net too far and wide. Focus on the channels that offer the best ROI.
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