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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the Customer Development Model detailed in the book. ————-.

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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Even more serious, startups can have radically different cash needs.

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Make No Little Plans – Defining the Scalable Startup

Steve Blank

Now with customers and early revenue, it was out raising its first round of venture money. Not only did their sales curve look like a textbook case of a VC-friendly hockey stick, but their Lessons Learned funding presentation was an eye-opener.). Posted in Customer Development, Durant versus Sloan, Technology, Venture Capital.

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Death By Revenue Plan

Steve Blank

More than likely the revenue projection would resemble the hockey stick like the graph on the right. It affects timing of revenue, timing of spending to create demand, etc. Filed under: Customer Development , Market Types. Tags: Customer Development Market Types. New Market Revenue Curve.

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“Lessons Learned” – A New Type of Venture Capital Pitch

Steve Blank

The presentation didn’t have a single word about Lean Startups or Customer Development. You already have the hockey stick and exponential growth. Your “Customer Development Process&# has really resonated for me. The primary goal of customer development is to reduce the cost of mistakes.