May, 2018

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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

You had an amazing meeting with an investor. Your product demo crushed. The dialog was great. They told you how much they loved your space. The meeting was only supposed to last 45 minutes but you ran 90. The assistant tried to end the meeting twice but was shoooshed away. You race back to the office to tell everybody how well it went and you wait for the follow-up call to have a partners’ meeting or talk about term sheets or at least dip into due diligence.

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How to Run Marketing Experiments The Right Way

ConversionXL

You need to run experiments. The one who runs the most experiments wins. BUT – most marketing experiments are done wrong. What’s missing is hypothesis driven testing across all inter-business disciplines. Nearly everything we use in our daily lives came about as a direct result of an experiment. The cars we drive, the computer or mobile device you are using to read this sentence, the Great Wall of China, Abercrombie and Fitch advertisements – all of them have gone through some form o

Marketing 133
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The Best 3 Branding Exercises For Startups

YFS Magazine

Here are a few fun, engaging and insightful exercises you and your team can do today to help define your brand. Don’t be shy — let your creative juices flow!

Startup 136
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15 Inspirational TV Shows For New Entrepreneurs

YoungUpstarts

If you are in the process of growing your business, I’m sure you are very busy, but everyone needs to take break to recharge the batteries from time to time. You can have your relaxation time without feeling guilty by putting your feet up and tuning into some of the top TV 1. shows recommended by entrepreneurs for entrepreneurs. These shows will give you a behind the scenes look at how the world of business works, what it takes to become successful in business and teach you strategies that you

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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For the sake of productivity, developers need to learn to say “no”

The Next Web

Whoever coined the mantra ‘The customer is always right’ has never tried to undertake development tasks for clients with grandiose ideas, but zero technical background. Nowadays, every company might be a software company, but not everyone knows how to effectively manage software development projects. But give them the option, and they will sure as hell try.

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Rare event in Palo Alto today: fireside chat with Lifograph and Microsoft

The Startup Magazine

Microsoft General Manager Dave Mendlen is in Palo Alto today to participate in a rare fireside chat with the CEO of Lifograph, Dea Wilson. Mendlen flew into Silicon Valley from Seattle specifically for this event to chat with the “Wiki of People” CEO. Drinks and Chinese food will be served for dinner in the Procopio building at the event today which runs from 5:45 PM – 8:45 PM PDT.

More Trending

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The 5 Sales Tools Every Company Will Use in 2019

ReadWriteStart

Over the past couple years, the machine learning niche has exploded into the mainstream. Startups have popped up left and right to show off their innovative new tools, and Google — the tech giant above all tech giants — now claims to be a machine learning company. This sudden spike in AI interest is not as surprising as it might seem. People have wanted smart robots since the earliest days of sci-fi.

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10 Copywriting Strategies Every Entrepreneur Needs to Know

Up and Running

Copywriting can make or break your business. Your skills, directly and indirectly, impact how well you communicate with your customers. Good writing brings out emotions, answers questions, and leads users toward the sale. Before you ever start writing, think about what stage of the customer journey your reader is most likely in: Awareness stage : Customers in this stage are beginning to articulate symptoms of their problem: “I keep getting drenched on the way to work.

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The Pitfalls Of State And Local Taxation For Startup Companies

YoungUpstarts

by Rebecca Stidham, Senior Manager – Tax Services at OUM & Co. LLP. In today’s business environment where innovation and technology converge and the modern day entrepreneur has more support and incentive than ever to begin their dream startup company, more often than not discussions about state and local business taxes have a similar tone: “The company is losing money; we don’t owe any taxes.”.

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SEO Analyst Providing Digital Marketing Services Through a Comprehensive Approach

Hearpreneur

Anyone wishing to join the digital marketing field needs some skills and prior knowledge to excel. Chris Rodgers is the founder & CEO of Colorado SEO Pros , where he develops company processes, innovating digital marketing practices, and supporting a full-time staff of SEO analysts and digital marketers. He has worked in the technology and digital marketing industries for the last 13 years.

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3 Ways Businesses can Kick Start their Web Application Security

The Startup Magazine

Web application security is an imperative to pay attention to. In an age of regular breaches and security threats knowing how to prevent security issues is pivotal. Here are three tips to kick-start your web application security. Know Your Target. Understanding your target is one of the most crucial, yet often overlooked, aspects of information security.

Security 107
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How Much Should You Raise in Your VC Round? And What is a VC Looking at in Your Model?

Both Sides of the Table

There’s a quick litmus-test conversation any early-stage VC will have with the founder and it’s one that you should be as prepared for as your elevator pitch. It goes something like this … VC: “How much money are you raising?” Founder: “$8–10 million” VC: “What’s your current burn rate?” Founder: “$250k / month.” VC: “So at a constant rate of burn rate you’d be raising enough for 2.5–3 years.

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How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

“I didn’t even know who Mark Zuckerberg was back in October 2015. Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. Learn, Do, Teach: Build Your Expertise First.

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7 Ways to Grow Your SaaS Startup Faster

Up and Running

Every startup looks for ways to catapult a business to success. Here are some tips for accelerating growth for SaaS (software as a service) companies. 1. Start charging early. SaaS startups are often hesitant about charging customers. They think that their product is not yet ready, that it’s necessary to get traction and focus on expanding their customer base rather than on growing revenue.

Startup 107
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What Are The Best Cloud Storage Services For Small Businesses

YoungUpstarts

[Image source: Pixabay]. Cloud storage services have become more popular than ever. This is because the level of data has increased over the years and so the hackers and other security threats. In order to keep your data secure, you have few options. The best alternative is to get a cloud storage service and keep all of your data in the cloud. However, there are a lot of benefits and some problems when it comes to these services.

Cloud 133
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Metrics: A double edged sword

The Equity Kicker

Let me start by saying that I’m a massive believer in the power of metrics. There’s an old adage that if you don’t measure something it doesn’t happen and I think there’s a tonne of truth in that. As a result we advise our companies to build KPI trees so employees in each department know what to do and there can be confidence that if everyone delivers the company will hit its overall growth and profitability targets.

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Fast Growing Startups Focus on Customers

The Startup Magazine

Startups have only one way of thriving, and that is through growth. At this stage of a company, all employees of the company need to proactively focus on customers and their receptivity to the offering. Every startup company that grows very fast understands the complexity that comes when scaling operations. For these startup companies, the client success team does not falter as the company grows because they adjust to the changing expectations of customers as the request volumes grow.

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Innovative Entrepreneur Behind Pioneering Tech Platform Disrupting Hiring Process & Empowering Today’s Nurses

Hearpreneur

With an aging baby boomer generation and statistics that place 55% of the RN workforce at retirement age, the nursing industry is ripe for a new incentive to fill the growing global nurse shortage. Cherie Kloss pioneered a new on-demand technology platform that cuts out the agency middle-man, allowing facilities to choose nurses directly and as-needed from a pool of pre-credentialed candidates.

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A Nutrition Label for Internet Privacy. And Apple Should Lead the Way.

Hunter Walker

WANT: a more standardized, human-readable format for conveying Privacy Policies and Terms of Service. FDA Nutrition Labels, which were only first required within the last few decades and underwent a reformatting a couple years back, seem to be a reasonable direction to follow. There’s a site called TOSDR (Terms of Service Didn’t Read) which tries to simplify this complexity into a summary [ Wired article ].

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6 Effective Branding and Marketing Strategies for Your Beauty Business

crowdSPRING Blog

The global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. Online growth has been especially strong. If you’re building or growing a beauty business, you have a lot of competition and it’s tough to stand out. To help you, we’ve assembled useful branding and marketing tips to help your beauty business reach and connect with customers.

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[ADV] Admiral Markets – Make Your Financial Transactions Risk Free And Protected

YoungUpstarts

Financial sector is one of the most rapidly growing markets in the world economy. It offers a great chance to interested traders and investors who are willing to invest their hard earned fortune in various sectors of the financial market. One of the most significant paltform in the financial sector is the Foreign exchange market. Trading in currency has gradually increased over the years all around the world economy.

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How to Optimize Your Website for Voice Search

Duct Tape Marketing

How to Optimize Your Website for Voice Search written by John Jantsch read more at Duct Tape Marketing. As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketers and SEO specialists seem to be lagging behind a bit when it comes to optimizing for this new way to

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Tax Tips for Startups and Small Businesses

The Startup Magazine

Starting your own business can be both daunting and exciting. Not sure how to properly set up your business or manage your business taxes? Set yourself up for success with these tax tips for startups and small businesses. Track Expenses. Diligently tracking expenses will help you at tax time, and put you in good graces with your tax attorney. Proper recordkeeping is crucial to keep your expenses in good order throughout the year.

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What to Do If Your Accountant Makes an Error

Up and Running

A certified, professional accountant can be a valuable partner to a small business at all stages, from formation, to financials, to the sale of the business. Handling your own accounting might seem like a money-saving strategy, but it may not be the best use of your time. Aside from that, do-it-yourself accounting can sometimes result in expensive mistakes.

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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

Why you should never have a data room?—?the most counter-intuitive fund-raising advice you’ll ever get I’m about to offer you some fund-raising advice that flies directly in the face of what most conventional wisdom will tell you. If you stick through to the end I’m guessing I can persuade most of you. Let me start out with my premise: “Data rooms are where fund-raising processes go to die.

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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

Marketing is the bridge between your business and your customers. Marketing covers a wide range of activities. Almost any form of communication with your customers falls under its umbrella. From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. Without marketing, your business may as well exist in an unlit locked vault – no customers are coming in and no sales are going out.

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6 Surefire Ways To Get Your Small Business Noticed

YoungUpstarts

by Cooper Hollmaier, technical SEO manager at Visiture. We all know that marketing is essential for a small business, especially as you’re just starting 8out. You’ll need to attract new foot traffic to your brick-and-mortar location and visitors to your website. Finding the time or skill-sets to do the job effectively on a small business budget may seem near impossible.

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Seven Innovation Fundamentals for Leaders

Gregg Fraley, Author of Jack's Notebook

Innovation Fundamentals for Leaders. First of Seven Blogs. Invest in Frameworks, But First, Establish a Culture Where Innovation Thrives. Leaders — How Are You Doing With These Basics? Success is built on doing the basics well. For results, leaders need to foster innovation fundamentals and integrate them into organizational culture. More structure is needed as fundamentals take hold, and that means an innovation process framework.

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Tips for Confidential Business Document Storage

The Startup Magazine

Business documents are very important and should be stored safely. If you need to retrieve information from such documents in the future, it can be done easily. A firm should, therefore, have good records management. Confidential business document storage should be done in every firm to also avoid exposing important information to external parties. In fact, most competitors may use confidential information to their advantage.

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The Most Effective SEO Tactics of 2018 Thus Far

Duct Tape Marketing

The Most Effective SEO Tactics of 2018 Thus Far written by John Jantsch read more at Duct Tape Marketing. We’re almost halfway through the year (what?!), which makes it a good time to start taking a look at what’s working as it relates to your SEO efforts so that you can plan accordingly moving forward. We’ve seen a lot of people increase their SEO budgets this year, which isn’t surprising, as it’s a significant piece of your marketing puzzle.

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How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize?

Both Sides of the Table

This is part of a series of advice for founders who need to raise money from venture capitalists. The first in the series is “ Lemons Ripen Early ,” which also has a link to other posts. The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed.

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Not your Dads CRM

deal architect

I was looking at our Amazon credit card statement. I expected plenty of Whole Foods charges after I told my wife we get another 5% off if she used the card, but I was taken aback by the number of.

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[Interview] Patrick Mackaronis, Director Of Business Development At Brabble

YoungUpstarts

You might say that Pat Mackaronis has never not been an entrepreneur. He got an early start as an entrepreneur at the age of 12 when he used to live near a golf course and would gather up lost golf balls from the players in the trees, ponds and lakes. Pat would then clean up the golf balls and set up a stand in the parking lot and sell the golf balls back to the original owners!

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GitHub gives us a glimpse into the collaborative future of work

The Next Web

Today, 10 years after its public launch, GitHub sits at the center of all developer workflows. But reflecting on this first decade in business, it’s not unrealistic to think that it’ll be at the center of all workflows in the years to come. In fact, because of GitHub’s roots in the developer community — and the increasing centrality of developers in general — understanding GitHub’s trajectory may actually provide a glimpse of what the future of work holds for businesses everywhere.

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The Essential Elements of a Productive Ecommerce Website

The Startup Magazine

An ecommerce business is more of a challenge than a traditional website. At the basic level, you have to build the Web design and promote advertising. You also have to encrypt web pages, protect customer data and find the right payment processor. Review the following factors that are needed to run an ecommerce store successfully. Credit Card Processing System.

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How GDPR Highlights How We Should Be Marketing

Duct Tape Marketing

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ryan Urban. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX , a people-based marketing consultancy that helps organizations increase their online conversion rates.