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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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How to Get Superior Returns in Venture Capital

David Teten

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.

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How to Get Superior Returns in Venture Capital

David Teten

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

As such, Google continued to get stopped at our paywall during crawls, and we became virtually non-existent in its search engine results pages. News is an especially challenging vertical since no site owns a newsworthy event. Flexible Sampling (2017). If another website can pick up the slack, that’s going to happen.

SEO 122
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. As you can see above you can leverage benchmarking even if you are not an ecommerce website (above data is for non-ecommerce site), or indeed you have any type of business. None of the four other methods are advisable.

Analytics 133
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UX Benchmarking: What Good Is It for Conversion Optimization? [Original Research]

ConversionXL

Depending how you’re benchmarking and with what metrics, it could be beneficial or it could be a waste of time. Most eCommerce sites compete with Amazon one way or another. Non-Prime members convert at 13%. We selected 4-5 sites from each sub-vertical. Conversion Rates are Misleading; Comparing Them is Worthless.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. Mexican fast-food giant Chipotle has made serving non-GMO foods a key element of their brand promise. Start by defining what metrics are important.

Marketing 162