Software By Rob
OCTOBER 29, 2009
Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.
Software By Rob
JANUARY 12, 2010
Startups aren’t here to build a brand – they’re not Proctor and Gamble or Versace…as a startup you’re here to acquire customers, and non-targeted traffic is almost worthless. You’re falling into the “any traffic is good&# trap.
infochachkie.com
DECEMBER 5, 2011
Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.
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