Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
was selected due to its ranking for evergreen queries, such as “things to do in Canada.” As such, Google continued to get stopped at our paywall during crawls, and we became virtually non-existent in its search engine results pages. News is an especially challenging vertical since no site owns a newsworthy event.
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