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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

was selected due to its ranking for evergreen queries, such as “things to do in Canada.” As such, Google continued to get stopped at our paywall during crawls, and we became virtually non-existent in its search engine results pages. News is an especially challenging vertical since no site owns a newsworthy event.

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Why You Should Build Your Startup to Sell (But Not to Flip)

Software By Rob

In a traditional business this means offering non-commodity products and services. For a startup, this means avoiding “me too&# products, staying away from horizontal niches, solving a pain-point, and targeting a vertical niche. The lesson: stick to vertical niches. Occupations and hobbies are best. at 12:52 pm [.]

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How to Compete Against Open Source Competition

Software By Rob

And thus it is with the majority of open source software: Open source software is free if your time is worth nothing. I’m bracing my inbox for emails from disgruntled Gimp users explaining how charging for software is bad, commercial software is evil, and my mother dresses me funny. But I don’t buy it.

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HOW TO: Build an App for Your Small Business

mashable.com

When you’re working with a freelance or contract developer, make sure you have all your paperwork — from non-disclosure agreements to invoices and beyond — signed and sealed early in the process. TheyMakeApps.com is a good resource if you’re looking for a competent mobile dev agency. PM OK, agree.

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30 Entrepreneurs Reveal The Companies They Admire Most For Innovation

Hearpreneur

JetBlue has had to recreate established models and vertically integrate where the adjacent experiences for the customer and courageous brand to reinvent an entire ecosystem in this way. They have a really cool business model where they summarize non-fiction books into 15-minute read or listen. 11- Blinkist. Photo Credit: Linda Shaffer.

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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. This category also encompasses any irregular non-symbolic shape, even if it’s not inspired by nature. Horizontal vs Vertical vs Diagonal Lines.

Design 85
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30 Entrepreneurs Share Their Thoughts on the Future of Entrepreneurship

Hearpreneur

It is evident that nothing else will compete with the digital world and digital solutions. No-code and low-code platforms are making it easier to develop an app, build a platform, or build digital businesses that were once saved for people with in-depth technical knowledge or deep enough pockets to hire them.