article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Depending on the type of product, postings on forums, classifieds and emails could give enough information to help gauge potential response. Adword is a PPC method to promote your website. Now were not exactly in stealth-mode - weve pitched at Techcrunch - but Id rather not go dancing in my competitors faces.

Demand 167
article thumbnail

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. I was advising a stealth mobile application company (hello future one billion Facebook dollars!) It will incentivize the right behavior. That 45% is now 500,000 visits a month from search! It is pretty good. Don't shout.

Metrics 152