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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

How would customer interviews work via video? After teaching remotely for the last year, we’ve learned that customer discovery is actually more efficient using video conferencing. For the final Lessons Learned presentation many of the eight teams presented a 2-minute video to provide context about their problem.

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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Skip the Flash videos. You may think it’s cool that a sixty-second video plays when people enter your site, or pop-ups occur with every interaction. Graphics, pictures, and videos make a website or blog more interesting and enchanting. It’s a shame when anyone can get right to your home page, but then has to wait for it to load.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

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Technology, Innovation, and Modern War – Class 5 – Chris Brose

Steve Blank

It would be easy to just put up the video and the transcription in this blog and be done with it. I’m going to extract and paraphrase a few below, but I urge you to read the transcript and watch the video. Read the entire transcript of Chris Brose’s talk here and watch the video below. Why Did Chris Write The Kill Chain ?

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product? Don’t forget it.

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6 Reasons Why More Is Not Better In Your Next Startup

Startup Professionals Musings

YouTube did it with videos, Instagram did it with photos, and Amazon did it with books. In reality, more features will more likely make the product confusing and less usable to all. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address.