A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. Marketing, sales, legal, account management, on-boarding, technical guidance, training.

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

SEPTEMBER 20, 2021

Of course, a video with low ROI can still generate awareness, expand impact, and lead to sales. It represents revenue after YouTube takes their share, so it’s net earnings rather than gross: . These tell you how many people actually watched your videos, clicked on them, and the money earned per video view.

Analytics 134

Analytics Metrics Channel Video 134

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

JUNE 16, 2020

hub, with 140+ SEO-friendly articles that offer in-depth, informational coverage of sub-topics like “ net promoter score ” or “customer experience software.” Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases. We built the “What is XM?” Snippet click-through rate (CTR) testing and optimization.

SEO 121

SEO Technical Review Software Review XML 121

David Teten

AUGUST 19, 2019

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. The mode purpose for funding is (in order of frequency) Sales, Marketing, Market Expansion, Product Development, and Hiring Employees. Founder Earnings = Net Income + any amount of founders’ salaries over a certain threshold. ARR of $500K+.

Revenue 60

Revenue Technical Review Software Review Equity 60

Austin Startup

OCTOBER 15, 2017

Will his digital presence measurably affect sales of his newest book What Unites Us ? If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. What is your Customer Acquisition Cost? What happens to his digital property when he passes?

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45

B2B Marketing SEM Bandwidth 45

The Startup Magazine

APRIL 24, 2020

However, eCommerce is really coming into its own as of late, and most experts agree that the eCommerce sector will experience huge increases in growth , sales, and users throughout the following decade. Business’s net trend for the past few years/months. Variation of customer acquisition channels. mailing lists). Specific niche.

eCommerce 91

eCommerce Valuation B2C Revenue 91

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. What is attribution?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 28, 2017

best for B2B). According to Talia, the last question in particular helped her client achieve a 62% boost in sales. For B2B, post-conversion survey could be part of an on-boarding email. NPS (Net Promoter Score) Survey. For instance : What is the biggest challenge you’re facing right now? or how would you.

Conversion 48

Conversion B2B Naming Acquisition 48

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

AUGUST 10, 2021

The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. One B2B brand that does this well is social media scheduling platform Later. Partnering with the right influencers can help boost awareness and lead to more sales.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. So, Net MRR = New MRR + Expansion MRR – Churned MRR.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

MAY 27, 2022

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

APRIL 25, 2011

Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth.

Marketing 127

Marketing Flash Analytics Web 127

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. The net result?

Analytics 48

Analytics Conversion Software Review Email 48

Duct Tape Marketing

FEBRUARY 28, 2018

So as marketers, we have to look at this shift and say, “It’s not enough for me to do the same old thing I’ve been doing, push the sale, push the sale, push the transaction, I actually maybe have to earn some trust, and after the sale I have to continue to demonstrate the value of the service.”

Kansas City 37

Kansas City Lead Generation Software Review Revenue 37

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. Obviously, it did not convert.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

SEPTEMBER 30, 2020

A call from a member of your sales or customer service team can keep you top of mind. In our experience, 99% of B2B SaaS products should limit the trial to 14 days, max […] “If you have salespeople, it’ll shorten your sales cycle. If you have the capacity—for some clients, at least—you can go beyond email. Image source ).

Customer 121

Customer Sales Cycle Email Missouri 121

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 119

Analytics Web Metrics Channel 119

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. calls to action and sales-focused product pages alone. But you can’t skip this stage simply because it’s furthest from a sale. You can build that relationship with content.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

abovethecrowd.com

JUNE 2, 2021

Would that help retention and NPS (Net Promote Score)? Could we offer a “dial” to issuers and let them (and perhaps their ad agencies) decide? * * For GS.com , EXCLUSIVE access to GS hot deal might be a critical competitive tool to keep customer acquisition costs low and encourage larger clients to more to our site from a competitor’s.

IPO 82

IPO Customer Matching Silicon Valley 82

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Improves customer experience during sale, after sale and support interactions while generating revenues and reducing operational costs.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103