Don’t call it AdTech. It’s “Adhesive”
VC Adventure
APRIL 11, 2011
. “We’re not AdTech investors, I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising. Most of our AdTech investments would be labeled “glue (they were all connecting or intermediary technologies – just applied to online advertising).
Let's personalize your content