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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. 3) Create a holistic way of measuring your Social CRM activities through dashboards monitoring KPIs such as the following: a) Net Promoter Scores (ie how likely are your customers to recommend you to others).

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

As a final note on LTV, I personally don’t care much about lifetime revenue , and prefer to compute lifetime operational profit , meaning the net revenue after taking out known costs of service. ” For example, if LTV (net) is $500, it’s a pretty easy decision to spend $50 or even $150 to acquire a customer. .”

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116
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[Review] The Social Customer

YoungUpstarts

Nor to achieve the greatest “virality” in our digital campaigns. Create a holistic way of measuring your Social CRM activities through dashboards monitoring KPIs such as the following: Net Promoter Scores – how likely are your customers to recommend you to others? 3 Measure Social CRM holistically.

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Excellent Analytics Tips #19: Identify Website Goal [Economic] Values

Occam's Razor

Not net profit, just value. Consuming the content at VS All Access improves my perception of the Victoria's Secret brand and perhaps even makes me a Net Promoter (something so precious to the company). 1: Assign campaign codes & track offsite converting goals (micro-conversions). We can compute profit et al later.].

Analytics 123
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105