Deep dive: Cancellation rate in SaaS business models
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 17, 2011
“LTV” means “the total revenue you’ll get from a customer over its lifetime.” ” For a simple subscription business model the formula is easy to write but hard to compute : [LTV] = [monthly revenue] × [number of months in lifetime]. So total expected revenue is $RN/ p.
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