Remove .Net Remove Aggregator Remove Cost
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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

Airbnb’s availability as a marketplace and its aggregation of substantial consumer demand has actually meant certain forms of lodging have been newly built or converted into rooms for the primary purpose of listing on Airbnb. Additionally Airbnb charges both sides of the booking (guest & host) a separate service fee.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. And for the record, that’s per month not total in aggregate! Production costs have fallen more than 90%. Distribution costs have, too.

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Chewy S-1: Category Leadership + Conveyor Belt Into Consumers’ Homes

View from Seed

Chewy helpfully provides some cohort data on both aggregate $ revenue, active customer spend, and LTV/CAC basis. The first is most salient, as it tells us how much revenue Chewy generates from a particular cohort as it ages… it basically nets out effects of some customers dropping out with those that stick around buying more stuff.

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All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

abovethecrowd.com

Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. Great marketplaces do not simply aggregate a market; they enhance it. Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Aggregating demand is much harder and more critical.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. An additional prove value scope can also be: Cost savings.

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Chewy S-1: Category Leadership + Conveyor Belt Into Consumers’ Homes

Agile VC

Chewy helpfully provides some cohort data on both aggregate $ revenue, active customer spend, and LTV/CAC basis. The first is most salient, as it tells us how much revenue Chewy generates from a particular cohort as it ages… it basically nets out effects of some customers dropping out with those that stick around buying more stuff.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

Why do cable & satellite companies force us to take content “bundles&# that cost more than we want and have content we don’t watch. Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. I have a high fear of failure that acts as my safety net.