Cracking the Code

OCTOBER 10, 2008

This single number is the key to determine your level of sales and marketing investment and is very simple to calculate by looking at a quarterly GAAP P&L: you just have to divide the annualized net gross margin added during the quarter by the sales and marketing costs of the previous quarter. Philippe Botteri. Bessemer SaaS Law # 4.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

AUGUST 22, 2011

Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. What's The Fix?

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

APRIL 6, 2009

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. how much share you have today of that traffic.

Search 103

Search PPC Matching Analytics 103

Venture Chronicles

JANUARY 20, 2014

Organic SEO is an art and for popular searches a vendor site will rarely display, and SEM is expensive for popular keywords. One online retailer that points to a future that could be embraced by physical retailers is the Net-a-Porter company, which for men is represented as the mrporter.com site. a youtube video that takes off?

Jordan 50

Jordan SEM Distribution Aggregator 50

Venture Chronicles

APRIL 20, 2014

When I took over the team in the 4th quarter of last year I made a couple of quick changes, most significantly breaking up the demand gen team into distinctive task teams focused on net new customers, base expansion, and retention outcomes.

B2B 45

B2B Marketing SEM Bandwidth 45