VC Cafe

FEBRUARY 21, 2023

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. For example, in B2B SaaS conversion, OpenView Partners 2022 benchmark report found that the average conversion rate for B2B SaaS businesses was 7.3%

Retention 109

Retention Conversion Churn Rate B2C 109

Startup Lessons Learned

MAY 9, 2012

Will you need a big net (full-page ads in the WSJ) to catch lots of small sardines? Maybe you’ll be hunting on a reef with a spear gun for 20lb groupers (B2B sales at a conference)? Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Business to Consumer (B2C) – It is the most common type of business model. Further, it adds a lot of certainty and peace for them.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

OCTOBER 10, 2012

She might be a “promoter” of your firm in Net Promoter Score (NPS) surveys, a member of several associations that interest you, and an avid social media networker, he explains. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Up and Running

SEPTEMBER 9, 2014

Trevor Betenson, our CFO here at Palo Alto Software, offers this insight about reading your balance sheet: “By subtracting liabilities from assets, you can determine your company’s net worth at any given point in time.”. “By subtracting liabilities from assets, you can determine your company’s net worth at any given point in time.”

Balance Sheet 115

Balance Sheet Equity .Net Business Plan 115

YoungUpstarts

JANUARY 10, 2018

In other words, if there exists low hanging fruit for your company to expand, sometimes leaving that fruit alone before you sell will help you entice a higher multiple, resulting in your net benefit. Ryan Gould is the Vice President of Strategy and Marketing Services at Elevation Marketing , a B2B marketing agency.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

ConversionXL

FEBRUARY 3, 2022

Don’t cast your net too far and wide. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. 19:46] How do you think podcasting and B2B sales will look in the next 5 years? [23:02] So the thing that I'm so excited about is my mission is really to help cut down on the B2B spam.

Lead Generation 91

Lead Generation Networking PR B2B 91

Duct Tape Marketing

NOVEMBER 17, 2011

A B2B example might include maintaining a calendar of networking events or business related seminars. The net effect is that you’ll improve local search results by creating content that offers value to local readers and this is just the kind of information the search engines value the most.

Search 78

Search Software Review Technical Review Engineer 78

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

NOVEMBER 24, 2021

But you can overwhelm negative sentiment with positive content from others, creating a net positive effect. If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. This is a part of doing online business.

Reputation 134

Reputation Audience Management Social Media 134

Occam's Razor

JANUARY 24, 2011

Not net profit, just value. Consuming the content at VS All Access improves my perception of the Victoria's Secret brand and perhaps even makes me a Net Promoter (something so precious to the company). At victoriassecret.com the macro-conversion is making a purchase. We can compute profit et al later.].

Analytics 123

Analytics Conversion Affiliate Web 123

ReadWriteStart

JUNE 2, 2020

Don’t be caught in the nets of the limits of expertise. Planning, Perseverance, and Patience are the strongest attributes that helped us become one of the Top B2B Companies from India. You’ll want mastery of both theoretical and practical in entrepreneurship, to have good management.

Technical Review 103

Technical Review India Leadership Employee 103

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. One of the first things that event marketers should do post-event is send out a net promoter score (NPS) survey to attendees. They aren’t the only ones.

Campaign 77

Campaign Marketing Social Media Software Review 77

ConversionXL

JUNE 16, 2020

hub, with 140+ SEO-friendly articles that offer in-depth, informational coverage of sub-topics like “ net promoter score ” or “customer experience software.” Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases. We built the “What is XM?” Snippet click-through rate (CTR) testing and optimization.

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

JUNE 2, 2022

Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. To return to our earlier analogy, it’s using a net to catch large schools of fish. If your goal is to capture lots of potential customers quickly, cast your net wide with lead generation. My experience is true for many others.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Taking “rate of cancellations” minus “rate of upgrades” is called “net churn.” ” Getting to zero net-churn is a big step in getting profitable; the most successful SaaS companies have negative net churn. Few B2B companies can truly claim “viral growth” characteristics.

Business Model 335

Business Model .Net Revenue IPO 335

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Others track Net Revenue (less Cost of Goods sold) or work off Net Income (less expenses). Here are couple of staggering statistics Adobe shared: Only 8% of companies say they can determine ROI from their social media.

Marketing 60

Marketing Social Media Campaign Acquisition 60

VC Cafe

JUNE 6, 2024

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 97

B2B Burn Rate Generative AI Retention 97

ConversionXL

SEPTEMBER 20, 2021

It represents revenue after YouTube takes their share, so it’s net earnings rather than gross: . As for the revenue you can see from YouTube Analytics, RPM is important because it gives you a snapshot of ad earnings per 1,000 views. With this data, you can better contextualize earnings while still measuring which videos have the most impact.

Analytics 134

Analytics Metrics Channel Video 134

Up and Running

OCTOBER 20, 2015

Net terms are not for everyone. The thing to always remember when extending net terms is the human element. See Also: Advice From One B2B Collection Agency on How to Get Paid. Small businesses need to put an end to late-paying customers, regaining control over their cash and their financial wellbeing. Be careful. Be consistent.

Software Review 60

Software Review Customer Technical Review Due Diligence 60

Startup Professionals Musings

DECEMBER 9, 2019

To refresh your memory, angel investors are typically high net worth individuals, accredited by the SEC and willing to invest their own money in a high-potential startup for a share of the ownership. I think it’s great to have more options, but I still see each one having a place, so don’t be too quick to limit your alternatives.

Non-disclosure Agreement 299

Non-disclosure Agreement Angel Investor Bootstrapping SEC 299

David Teten

DECEMBER 16, 2015

Net Income (Loss). Net MRR Churn %. For example, for a direct sales model, Paul tends to first look at sales efficiency: the cumulative profit/loss generated by the sales team (and on a per rep basis), net of salary, commissions, etc. So how do you do it? Identify the metrics that matter. Gross Profit. Payroll Expenses.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

MAY 27, 2022

Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. With lead generation , you cast your net wide to catch lots of fish. In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. The net result is that later, when they do start cold calling, they find out that what they are building doesn’t fit a need, or doesn’t have the right features to start selling immediately. For products with more than one kind of user, we write more than one user manual.

Product 110

Product Campaign Acquisition Social Media 110

Rob Go

OCTOBER 14, 2012

9 that are B2B. Net net, I think things have gotten much better for entrepreneurs, which is a good thing for us overall. In only a handful of cases has there been significant traction prior to our investment. We are split pretty much down the middle on consumer vs. enterprise. We have 9 investments that are consumer.

New Hampshire 50

New Hampshire Croatia Omaha Institutional Investors 50

Agile VC

FEBRUARY 12, 2014

A payments company’s true revenue potential is the % of the payment volume they can charge to process those transactions (typically 2-4% on a gross basis, <1% on a net basis), not the total payment volume.

B2B 246

B2B .Net Revenue Global 246

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. by Nick Pahade, CEO of Poptent. Know your audience. Have fun with it.

Video 180

Video B2B Campaign Social Media 180

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Run customer questionnaires to work out your Net Promoter Score (NPS). submits a form). To measure social media engagement , you’ll need to run the math yourself. Categorize conversions by tag (e.g.,

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

NOVEMBER 13, 2009

Please send them to blog at kaushik dot net. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! It is the one reason we can't achieve the greatness we so richly deserve. Glory will be yours!! Non-Ecommerce. We make love to 'em all! Or the best, you. All would be welcome.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

Young adults who are looking to buy net books. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). Use the Ad Planner to hone into the exact sites where you can find your audiences. What sites are visited by: Men who are in the market for engagement rings.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ABM takes you from fishing with nets to fishing with a spear. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. That’s how account-based marketing got its name.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

NOVEMBER 2, 2023

I think the net of it is it went from HubSpot teaching a business model to follow to more of a partner program where you're reselling technology. So what that net that allows is somebody who's not extremely technical to get in and get set up relatively quickly with the metrics that matter from the different tools that they have.

Metrics 92

Metrics Analytics Forecast Software Review 92

Genuine VC

NOVEMBER 5, 2012

First, there is an organized community net which is better (although certainly not perfect) at “catching” raw entrepreneurial talent out of the universities and keeping people here in their 20’s. Plus, on top of it all, with accelerator programs we’re net importing kick-ass founders from all over the world.

Boston 206

Boston Internet Entrepreneur .Net 206

Austin Startup

OCTOBER 15, 2017

If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C. You probably can’t answer that with clarity until you have acquired 10,000 customers.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

David Teten

AUGUST 19, 2019

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. Founder Earnings = Net Income + any amount of founders’ salaries over a certain threshold. We developed Scaleworks venture finance loans to fill a need we saw for our own B2B SaaS companies. ARR of $500K+. ScaleWorks. “We

Revenue 60

Revenue Technical Review Software Review Equity 60