ConversionXL

SEPTEMBER 20, 2021

In both respects, you need to understand if your content and paid media efforts are performing. Choose an ad format and campaign that aligns with your end goals (e.g. It represents revenue after YouTube takes their share, so it’s net earnings rather than gross: . are you looking to generate traffic or leads?).

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Clicks and conversions are typical KPIs for paid media. I spend time on social media sites, like Instagram. Not adjusting your paid media strategy.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.

Social Media 129

Social Media Media Marketing Campaign 129

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 79

B2B Marketing B2C ChatGPT 79

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. How do you justify the Facebook Ad spend or social media manager if you can’t tie their work to closed deals?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. Please send them to blog at kaushik dot net.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

AUGUST 10, 2021

One B2B brand that does this well is social media scheduling platform Later. In this meme, they share educational content that helps social media managers do their job better: It’s relatable, prescriptive, and not overly salesy. Use your customer journey map to inform your strategy.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do. ABM takes you from fishing with nets to fishing with a spear. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Who is following you on social media?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Before connecting with them, promote one of their recent posts on your social media accounts. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. Identify how your video will be used (TV broadcast, social media, tradeshow exhibition, etc.)

Video 180

Video B2B Campaign Social Media 180

Austin Startup

JUNE 26, 2019

Our venture was selected for competitive accelerator spots & recognition from media and mentors from Austin, Chicago and Silicon Valley to work on this problem and capture the value its solution provided. In many of our women’s campaigns offices there’s a poster that reads, “No woman is required to build the world by destroying herself”.The

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

MAY 31, 2017

True, some companies experimented with social media as a sales channel as well. In addition, you’re creating a “second net” that can capture leads your forms can’t. Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. The valiant hope is that they will do something. A delightful mess. Conversation. A good thing as Martha Stewart would say. [To

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

million FCC net neutrality comments, things people around the world identify as their biggest threat , water consumption of a burger patty vs. daily cooking , the religious gap on spanking children , or a simple graph that rises profound questions about where we donate vs. diseases that kill us. Be it looking at 1.1 How many tourists?

Analytics 145

Analytics Sierra Leone Channel Conversion 145

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82