ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

VC Cafe

JUNE 6, 2024

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 97

B2B Burn Rate Generative AI Retention 97

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. ABM takes you from fishing with nets to fishing with a spear. ABM doesn’t stop at lead generation or new opportunities. That’s how account-based marketing got its name.

Customer 98

Customer Marketing Channel Acquisition 98

David Teten

DECEMBER 16, 2015

Net Income (Loss). For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Net MRR Churn %. The most common financial metrics ffVC asks companies to compare vs. budget are: Gross Revenue. Gross Profit. Payroll Expenses. Available Cash. Remaining Runway. Is it churn?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

The Startup Magazine

NOVEMBER 26, 2023

In B2B businesses, account-based marketing (ABM) is a potent strategy that revolutionizes how brands engage with their audience. By focusing on individual accounts rather than casting a wide net, ABM reshapes the marketing landscape, bolstering personalized interactions and fortifying relationships with prospects.

Customer 146

Customer Marketing Campaign Architecture 146

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45

B2B Marketing SEM Bandwidth 45

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. What customer retention strategies are working best for other florists? SMBs account for 54% of all US sales.

Social Media 185

Social Media B2B North America Media 185

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” It’s immediate of what is happening and what the net result is. And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. The data’s clear.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. However it comes with its own set of challenges, like retention and churn. So, Net MRR = New MRR + Expansion MRR – Churned MRR. Image Source. Complete Guide).

Conversion 48

Conversion Churn Rate Retention Metrics 48

YoungUpstarts

OCTOBER 10, 2012

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. First, they’re loyal — that’s the price of admission. Wrong message, wrong audience.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

SEPTEMBER 30, 2020

In our experience, 99% of B2B SaaS products should limit the trial to 14 days, max […] “If you have salespeople, it’ll shorten your sales cycle. At CXL Institute, Head of Growth Alex Atkins has seen the credit card requirement as a net positive: Requiring a credit card at the trial start improves the quality of the trial audience.

Customer 121

Customer Sales Cycle Email Missouri 121

abovethecrowd.com

JUNE 2, 2021

Would that help retention and NPS (Net Promote Score)? Their proceeds are delivered net of the banker fee of 5-7%! The others are all B2B companies. Do you think those customers would find that interesting and compelling? Would they be loyal? Damn straight it would. Unfortunately, the real story is even worse.

IPO 82

IPO Customer Matching Silicon Valley 82