Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

JUNE 7, 2023

And most marketers are responsible for net promoter score and customer satisfaction in many ways. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. We looked at net promoter scores, CSAT scores, attrition rates, right? A bad customer experience.

Employee 91

Employee Technical Review Advisory Board Sales 91

OnlyOnce

SEPTEMBER 15, 2022

Follow up with an all-hands meeting to explain what happened, why you made the choices you did—preferably with metrics to back up your decisions—what’s next for the company, and whether people who weren’t laid off are at risk in the future. (Be If you can offer a safety net or bridge, do so. Follow layoffs with an all-hands meeting.

Salary 62

Salary Vesting Employee B2C 62

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

VC Cafe

JUNE 6, 2024

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect. Metric Unremarkable Good Excellent Outlier ARR <$500k $500k-$1.5m $1.5m-$2.5m >$2.5m

B2B 97

B2B Burn Rate Generative AI Retention 97

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. but we do cover the rudimentary metrics (along with tips for improving your own site’s value). mailing lists).

eCommerce 100

eCommerce Valuation B2C Revenue 100

Mike Michalowicz

JUNE 2, 2015

While lots of folks get themselves needlessly worked up over five years’ worth of financial projections, an incredibly useful metric can be a company’s immediate ability to pay its bills. Profit Margin = Net Income/Sales. If a business has little-to-no liquid value, that can be a red flag. Weekly Lead Generation.

Metrics 60

Metrics B2C Equity B2B 60

ConversionXL

FEBRUARY 18, 2019

The number of Likes can be a vanity metric, but assessing the engagement rate of consumers on social media may suggest the attractiveness of a marketing message or product. Around 97% of B2B and B2C companies use Facebook, which offers four main ways to conduct qualitative research: Polls Contests Call-to-action posts Brand mentions.

Social Media 129

Social Media Media Marketing Campaign 129

Duct Tape Marketing

JUNE 16, 2017

This means you’re casting a wide net while having the ability to re-use the Facebook live video once it’s over. They take care of everything from the hardware to metrics and post-production. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Educate with actionable advice.

South Africa 70

South Africa Audience Video Africa 70

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play.

Social Media 185

Social Media B2B North America Media 185

Austin Startup

JUNE 26, 2019

Turns out my network (of politicos and do-gooders) is not one of accredited tech investors (meaning they meet income and net wealth thresholds and choose to make investments at all, and specifically in startups). swing for the fences category-building B2C software capital?—?wasn’t That’s a metric! So, we worked to raise capital.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Bit2go has launched a breakthrough middleware connecting the WWW and the mobile environment.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103