Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. The net result: we sold exactly zero presidential debate avatars. Start an AdWords campaign.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

OCTOBER 22, 2018

Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. It was a significant chunk of the marketing budget and came at the expense of other channels. Why do I say that?

B2B 131

B2B Marketing Analytics Campaign 131

Up and Running

AUGUST 6, 2021

Older people cling to the notion of listening to their elders and getting advice through traditional channels. They’re accessible via more channels. Small businesses that choose to target younger people can choose from a range of viable digital channels for their promotional efforts.

Small Business 149

Small Business Customer Social Media Channel 149

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. This campaign works because they know that customers who have added an item to their wishlist actually want that item.

Campaign 104

Campaign Email Conversion Cofounder 104

Up and Running

NOVEMBER 12, 2014

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo.

Equity 125

Equity SEC Technical Review Security 125

ConversionXL

SEPTEMBER 1, 2020

Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); Net Promoter Score (NPS). You generate “need” by focusing on lead gen campaigns. Monitor CLV and the KPIs that affect it.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. You’ve got to diversify your marketing channels and tactics.

Lean 91

Lean Small Business Software Review Marketing 91

ConversionXL

MAY 27, 2022

Here’s what the engagement continuum looks like for a demand generation strategy : Based on this change, we need to rethink how we strategize (with attraction instead of casting a wide net) and how we’ll measure our marketing efforts. Pay attention to your close rate per channel. Channel and format do matter.

Demand 124

Demand B2B Distribution Channel 124

ReadWriteStart

JULY 7, 2021

Acceptance of multiple payment methods – Customers can easily pay for their courier services availed of through debit cards, credit cards, cash, e-wallets, net banking, and wire transfers. Further, it adds a lot of certainty and peace for them. Similarly, users can utilize Apple Pay, Google Pay, and PayPal.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

David Teten

JULY 12, 2012

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores. x% of sales made today will be donated to __).

PR 122

PR Venture Capital Technical Review Startup 122

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Even with the tools we have, in the state we have them, we can be smart. Don't fall for the FUD. See through the mistruths.

Analytics 119

Analytics Web Metrics Channel 119

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. Run an Indiegogo campaign, e.g., Interaxon used to raise $287,472 and also identify early customers. both ff VC companies).

PR 114

PR Public Relations Startup Technical Review 114

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Digital marketing metrics are values that are used to track and measure campaign performance.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Lessons Learned

MAY 9, 2012

What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Will you need a big net (full-page ads in the WSJ) to catch lots of small sardines? Or perhaps you need to chum (freemium) the waters a bit?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Occam's Razor

FEBRUARY 25, 2013

I sincerely hope that this section of the model serves as an inspiration of sorts for the vast net that data can cast in terms of driving change. The recommendations are implemented and that drives an additional 100k clicks from the email campaigns. Multi-channel attribution modeling is not easy. 400% ROI, not bad.

Analytics 143

Analytics DC Web Revenue 143

Hunter Walker

OCTOBER 19, 2017

Jessica, along with two cofounders, started Tech for Campaigns , which connects tech volunteers with the campaigns of progressive candidates for skill-based volunteering. Hunter Walk: For folks just learning about this effort, what is Tech for Campaigns? In the meantime, Democratic campaign’s spend about $.05-$.10

Campaign 60

Campaign Technical Cofounder Cofounder Virginia 60

Duct Tape Marketing

MARCH 17, 2020

Keyword Analytics: From their keyword manager to the keyword magic tool, you can do a deep dive into existing keywords and look for new ones that could net major benefits. You can also create specific phone numbers that are associated with each ad campaign you run.

SEO 97

SEO St. Louis Software Review Marketing 97

ConversionXL

SEPTEMBER 20, 2021

YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Choose an ad format and campaign that aligns with your end goals (e.g. Select Analytics: There are four Channel Analytics tabs in your dashboard (five if you have a Revenue option). Who is your channel for?

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM takes you from fishing with nets to fishing with a spear. If your company isn’t properly aligned, work on opening channels of communication and data sharing.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

FEBRUARY 3, 2022

The better the experience, the more they recommend the product to others: Wise then used Net Promoter Score (NPS) surveys to determine if users would recommend it to friends. If you’re active on several channels, consider merging comms into a single platform to maintain customer satisfaction with fast, consistent responses.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email. Do consumers know who you are?

Metrics 157

Metrics Marketing Campaign Audience 157

YoungUpstarts

MAY 6, 2015

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. Consumers are becoming savvier as well, now understanding that they have a multitude of choices and the means to research them. The result?

Advertising 100

Advertising Application Development SEO Channel 100

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Traffic by source.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

NOVEMBER 18, 2014

million FCC net neutrality comments, things people around the world identify as their biggest threat , water consumption of a burger patty vs. daily cooking , the religious gap on spanking children , or a simple graph that rises profound questions about where we donate vs. diseases that kill us. Be it looking at 1.1

Analytics 145

Analytics Sierra Leone Channel Non-Compete 145

ConversionXL

APRIL 23, 2019

Teams are often built around channels instead of journeys. These are often Net Promoter Score (NPS) traps. Still, there’s a lot of confusion about how to set up VoC campaigns, especially on mobile devices—screens are small and users are in a hurry. An example of how to set up a Voice of Customer research campaign from Usabilla.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

Startup Professionals Musings

AUGUST 29, 2020

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Start a crowdfunding campaign online. Request a small business grant.

Equity 436

Equity Small Business Administration SBA Syndicate 436

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew Warden (05:09): Channel, I got you. I can tell you that this year, this past year we made significant, I mean incremental significant and material investments into large scale paid campaigns. We think that BEC, which is a new channel, right. John Jantsch (05:08): I mean to use that, like as your core.

SEO 98

SEO Channel Campaign Audience 98

ConversionXL

AUGUST 18, 2021

What Atlassian does differently from Snowflake is revealed in a sentence at the bottom of its registration form: By including a library of on-demand content alongside live demos , Atlassian can cast its net wider, capturing more leads in the process. Like Square, it uses its interface to demonstrate what it can do.

Product 122

Product Analytics Part-Time VPE Video 122

Hearpreneur

JUNE 2, 2019

Cast a wide, net the more people you know the more referrals you can get down the road. I network with people from a variety of industries, and teach them the value SEO and content marketing campaigns can bring to their business. One of our most decisive and highly converting channels is referrals/partner network.

Networking 96

Networking Jordan Charlotte Software Review 96