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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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Why Your Small Business Should Focus on Younger Customers

Up and Running

Had it not been for young people, social media would never have become the behemoth it is today (more on this later). Older people cling to the notion of listening to their elders and getting advice through traditional channels. They’re accessible via more channels. This provides a tremendous return on your investment.

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How to Optimize Your Event Marketing Campaigns: Before, During and After Events

Duct Tape Marketing

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Registrations sold by registration type.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

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Artificial Intelligence and Machine Learning– Explained

Steve Blank

Deep Learning /Neural Nets – a subfield of machine learning. Neural nets are effective at a variety of tasks ( e.g., image classification, speech recognition). A deep learning neural net algorithm is given massive volumes of data, and a task to perform – such as classification. See here.).

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How to Master Customer Value Optimization

ConversionXL

Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); Net Promoter Score (NPS). You generate “need” by focusing on lead gen campaigns. Monitor CLV and the KPIs that affect it.

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Lean Marketing for Startups and Small Businesses: How to Make the Most Impact with the Least Investment

crowdSPRING Blog

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. You’ve got to diversify your marketing channels and tactics.

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