Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Mike Michalowicz

SEPTEMBER 19, 2018

Not only is the applicant tracking systems used to fill job orders, but it is also used as an automated drip campaign allowing the Judge Group to send relevant articles continuously to potential job candidates and customers supplying them with relevant industry information pertaining to their market. About Susanne Mariga.

CPA 76

CPA Software Review LLC Technical Review 76

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 136

Analytics Customer CPA Acquisition 136

YoungUpstarts

MAY 20, 2018

Having emergency cash can cushion the blow and act as a safety net while also giving you peace of mind and a sense of security that you have money to pay rent, food, and other personal expenses. David Johnson is a CPA and holds an MBA from Columbia. It can be disastrous and crippling when you lose your main income source.

Startup 140

Startup Salary CPA Small Business Administration 140

ConversionXL

JANUARY 3, 2017

He or she rolls in out of left field reigning in our ideas or making us update high-converting pages with topical campaign driven brand messaging. Brand people obsess over stats like Share-of-Voice , Unaided Awareness , and Net Promoter Score. Enter the brand jerk. We all know the brand jerk. Image Source. Intel Inside” doesn’t work.

.Net 111

.Net Campaign Conversion Revenue 111

Up and Running

FEBRUARY 9, 2015

You got to force yourself to start networking because your network is your net worth when you start out a business and that’s really where your initial business leads are going to come from because people do business with people they like, know, and trust. You need something to help you. How do you advise [crosstalk 00:55:44].

Social Media 60

Social Media Small Business Software Review Technical Review 60

Duct Tape Marketing

JUNE 2, 2017

yet your marketing spends translates into zero net gain–or even a loss in some cases. Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. With rewards, you can create user-generated campaigns. The campaign led to a 225.9% This ongoing campaign works well for Flying Pie.

Acquisition 64

Acquisition Cost Customer Social Media 64