ConversionXL

SEPTEMBER 20, 2021

In both respects, you need to understand if your content and paid media efforts are performing. As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement. Choose an ad format and campaign that aligns with your end goals (e.g.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

SEPTEMBER 1, 2020

The key is not to get bogged down by short-term metrics at the expense of long-term growth. Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); Net Promoter Score (NPS).

Customer 132

Customer SMS Retention Acquisition 132

Up and Running

JULY 15, 2015

Here are couple of staggering statistics Adobe shared: Only 8% of companies say they can determine ROI from their social media. Ecommerce statistics—money generated by source, by campaign, by ad, and so on. Online goal statistics—email submissions and downloads by source, by campaign, by ad. Acquisition Cost of a New Customer.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

SEPTEMBER 3, 2021

We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Sounds promising, but don’t use keywords to cast a wide net. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Therefore, it’s important to dig deeper to provide information on: How your audience interacts with your brand (social media, newsletters, podcasts, YouTube videos, etc.)

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. NPS & CSAT.

Metrics 157

Metrics Marketing Campaign Audience 157

Duct Tape Marketing

OCTOBER 11, 2023

And it's somewhere between a hundred billion to 700 billion, which is depending on how you define those people that are within it, but it's growing every day, obviously with the advent of social media. John Jantsch (13:13): Alright, let's talk about R O I or metrics in general. And we have really great payouts on that affiliate side.

B2B 81

B2B Marketing B2C Community 81

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.

Social Media 129

Social Media Media Marketing Campaign 129

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

Duct Tape Marketing

JANUARY 2, 2013

I’ve used the following seven metrics to gain a crystal clear picture about the health, growth potential and challenges facing a business interested in growing organically. I present these as seven metrics worth obsessing over. 3) Percentage of leads converted – This is perhaps the most under-appreciated metric there is.

Metrics 77

Metrics Marketing Revenue Differentiation 77

Up and Running

AUGUST 28, 2018

Milestones and metrics that you’ll need to hit to be viable. Will you do direct mail campaigns? Be sure to: Update your website and social media frequently and ensure your website is mobile-friendly and share-friendly with credible links added. Milestones and metrics. Strategic partnerships or alliances. Financial plan.

Business Plan 72

Business Plan Technical Review Exit Strategy Oregon 72

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. NET”; “practical exercises”; “getting your first developer job.”.

Email 146

Email Social Media Cost Campaign 146

Duct Tape Marketing

DECEMBER 24, 2019

Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. To measure this, you can turn to metrics on organic and paid search campaigns. You can see search traffic and reach.

Customer 71

Customer Metrics Retention Clickthrough 71

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Here’s what the engagement continuum looks like for a demand generation strategy : Based on this change, we need to rethink how we strategize (with attraction instead of casting a wide net) and how we’ll measure our marketing efforts. Not adjusting your paid media strategy.

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

OCTOBER 23, 2013

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. How to focus?"

Analytics 125

Analytics Metrics SEM Web 125

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. And, as the saying goes, “perfect is the enemy of good.”

Lean 91

Lean Small Business Software Review Marketing 91

The Next Web

NOVEMBER 21, 2013

Whether you’re a freelancer, content outlet, or brand of product/service, email marketing can prove to be an effective means of reaching your audience of stakeholders, customers or media contacts. Email newsletters linked to our blog content provide us this opportunity more clearly than social media,” he says. “As

Email 135

Email Social Media Marketing Audience 135

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. You might measure and track metrics associated with increased website visits, or video views, or social media engagement.

Marketing 142

Marketing Social Media Lean Campaign 142

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Social Media Performance Analysis. Campaign Cost Analysis. Key Metrics: Map Overlay Visualization.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM takes you from fishing with nets to fishing with a spear. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Occam's Razor

SEPTEMBER 15, 2011

Let's go… The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. Did you cover all three components of successful acquisition: Earned, Owned, Paid media? Ask this question: Why does your website/campaign exist?

Marketing 166

Marketing Campaign Acquisition Analytics 166

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. Thanks to EdwardMarchewka, CHICAGO MetricsR ! #3- 3- Name description.

Naming 152

Naming India Chicago Entrepreneur 152

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. I think this is a net bad, and it’s dangerous to cater to it before you’re ready. Every new thing you take on requires time and effort.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. How do you justify the Facebook Ad spend or social media manager if you can’t tie their work to closed deals?

B2B 131

B2B Marketing Analytics Campaign 131

Duct Tape Marketing

SEPTEMBER 22, 2022

17:16] Is there a small set of metrics that you rely on? [19:43] I can tell you that this year, this past year we made significant, I mean incremental significant and material investments into large scale paid campaigns. 14:24): Because those campaigns are the goal for those campaigns are new users and they're achieving them.

SEO 85

SEO Channel Campaign Audience 85

ConversionXL

APRIL 23, 2019

These are often Net Promoter Score (NPS) traps. Still, there’s a lot of confusion about how to set up VoC campaigns, especially on mobile devices—screens are small and users are in a hurry. Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. Data traps. How to ask.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 29, 2019

Members of the SaaS 250 publish about 15 videos per year, which net them a total of 133 new subscribers. 100 publish about 8 videos per year, which net them a total of 49 new subscribers. Ultimately, the primary success metric for a YouTube channel is subscribers, not views. 100 YouTube benchmarks. Members of the Inc.

Channel 106

Channel Video Audience Software Review 106

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

AUGUST 12, 2016

It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.” The Metrics That Matter. MRR is probably the most critical metric for any subscription business. So, Net MRR = New MRR + Expansion MRR – Churned MRR.

Software Review 48

Software Review Metrics Revenue Acquisition 48