Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. The net result: we sold exactly zero presidential debate avatars. Start an AdWords campaign.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. According to Campaign Monitor , an open rate of up to a quarter of all emails sent can be considered successful. . “A These should be backed by social proof to show off your credentials.

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Duct Tape Marketing

OCTOBER 11, 2023

And I think that we need to go away from that and what the creator brings and what brands can start to emulate in terms of tactics are when we think about creating that human element and connection, it's really about, I've seen companies use their employees in a lot of their advertising, for instance, and not just for hiring for actual campaigns.

B2B 80

B2B Marketing B2C Community 80

ConversionXL

NOVEMBER 6, 2017

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

OCTOBER 17, 2023

We can’t solve for this metric in the short-term, how can you possibly say the campaign did not work? You are measuring a “lower-order metric,” we were solving for an “higher-order metric.” Sure, these campaigns did not drive any conversions, but why are you not focusing on how many impressions we drove?

Campaign 60

Campaign Analytics Metrics Finance 60

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 123

Analytics Conversion Affiliate Web 123

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” You need to also understand calls-to-actions.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

The Equity Kicker

MARCH 17, 2014

Tony Haile, CEO of analytics business Chartbeat has a great post up on Time with the provocative title What you think you know about the web is wrong. The net result is higher quality content which consumers spend more time reading and which supports brand driven banner ad campaigns with quality creative with high recall rates.

Advertising 124

Advertising .Net Analytics Metrics 124

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Key To Your Digital Success: Web Analytics Measurement Model. Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! How to focus?"

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Because you believe that the Web is essentially TV? Writing campaigns your website can't cash. Because your agency can win an award?

Marketing 127

Marketing Flash Analytics Web 127

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. " It is going to be fun.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 119

Analytics Web Metrics Channel 119

Occam's Razor

SEPTEMBER 15, 2011

There is one difference between winners and losers when it comes to web analytics. Let's go… The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. Ask this question: Why does your website/campaign exist?

Marketing 166

Marketing Campaign Acquisition Analytics 166

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Campaign Cost Analysis. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Here’s what the engagement continuum looks like for a demand generation strategy : Based on this change, we need to rethink how we strategize (with attraction instead of casting a wide net) and how we’ll measure our marketing efforts. Demand generation is no exception.

Demand 124

Demand B2B Distribution Channel 124

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

The Next Web

NOVEMBER 21, 2013

While social media still enjoys some of its new-kid-on-the-block novelty, email still reigns as the preferred marketing method for 75 percent of users, according to research compiled by Web hosting service Host Papa. Keep an eye on engagement metrics, such as open rate and click through rate,” says Leigh.

Email 135

Email Social Media Marketing Audience 135

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? I think this is a net bad, and it’s dangerous to cater to it before you’re ready. Robertson [.]

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. They measured success by the number of attendees, which they counted as net new prospects. Using Salesforce (which I dive into below), we created a report on how the event drove net new pipeline and whether it moved existing opportunities toward closed sales.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

APRIL 7, 2021

The higher ACV or value of a customer justified a more high touch & expensive campaign to convert a customer—like buying billboards around airline offices & conferences. You want to deploy low-touch campaigns to convert a higher volume of customers. This is where you’ll see more ABM plays. The short answer is no.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

APRIL 23, 2019

During the past 10 years , smartphone and tablet browsing has increased to more than 50% of all web traffic. These are often Net Promoter Score (NPS) traps. Still, there’s a lot of confusion about how to set up VoC campaigns, especially on mobile devices—screens are small and users are in a hurry. Data traps. How to ask.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. Couple of quick caveats: 1.

Mobile 113

Mobile Campaign Analytics Metrics 113

ConversionXL

APRIL 3, 2018

— Northwoods Web Solutions (@northwoods) March 28, 2018. — Northwoods Web Solutions (@northwoods) March 28, 2018. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

FEBRUARY 25, 2013

I've typed in as many things as I could think about connected to having a web analytics practice (i.e. Web Analytics, the first two rows disappear, the third might not apply, but the rest might. The recommendations are implemented and that drives an additional 100k clicks from the email campaigns. 400% ROI, not bad.

Analytics 143

Analytics DC Web Revenue 143

ConversionXL

MAY 16, 2018

Know the difference between leading and lagging metrics. Have a better grasp on how to apply testing to web, email, and usability platforms. Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? Why do we test? A/B Testing.

Marketing 133

Marketing Metrics Programming Design 133

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. This is also known as the Net Promoter Score (NPS) question. How do you begin?

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

AUGUST 12, 2016

It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.” The Metrics That Matter. MRR is probably the most critical metric for any subscription business. So, Net MRR = New MRR + Expansion MRR – Churned MRR.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives.

Metrics 60

Metrics Analytics eCommerce Conversion 60

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Build A Great Web Experimentation & Testing Program. # " Or one of many such variations. Want to learn about testing?

Management 68

Management Analytics San Diego Web 68