Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Mike Michalowicz

NOVEMBER 11, 2021

Always an entrepreneur at heart, Eric recognized small and medium sized businesses needed access to cost-effective, quality technology expertise and founded On Line Support in 1998. I also run the Work From Home Design Dad channel on YouTube. Kelley is a CPA specializing in IRS and state tax debt collections representation.

Paraguay 84

Paraguay Cofounder Cleveland Email 84

ConversionXL

SEPTEMBER 28, 2017

3) Customer Acquisition Cost. Your budgetary number for how much you spend to acquire a customer is known as the “ customer acquisition cost ” (CAC). The initial cost per customer should be less than the profit made once they’re converted (or be lower than LTV if you know it). Customer Acquisition Cost. Conversion Rate.

Metrics 121

Metrics Acquisition Conversion Revenue 121

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Calculation : See the Google Spreadsheet Carson admits this is a "pretty tricky number to compute," adding that "essentially this helps you understand how much profit each customer brings you, after all your costs." He says that typical numbers for SaaS apps range from 50-70% net profit.

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Calculation : See the Google Spreadsheet Carson admits this is a "pretty tricky number to compute," adding that "essentially this helps you understand how much profit each customer brings you, after all your costs." He says that typical numbers for SaaS apps range from 50-70% net profit.

Metrics 58

Metrics CPA Illinois Acquisition 58

Up and Running

FEBRUARY 9, 2015

You got to force yourself to start networking because your network is your net worth when you start out a business and that’s really where your initial business leads are going to come from because people do business with people they like, know, and trust. Now what are your basic startup costs? You need something to help you.

Social Media 60

Social Media Small Business Software Review Technical Review 60

Occam's Razor

APRIL 5, 2010

We are also haunted by the specter of "marginal cost": The more customers you need, the more impressions and clicks you need. But as we drill deeper into worse performing media, or pay out for lower-volume-lower-relevance search terms, our cost per sale gradually rises. However, they might cost significantly more to acquire.

Analytics 136

Analytics Customer CPA Acquisition 136