Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

Mike Michalowicz

NOVEMBER 11, 2021

She has studied the practical application of psychology for more than a decade in sales, marketing, and people management. As her clients conquer the freelancer-to-CEO transition, they can experience real momentum and confidently channel their energy into the things that matter most to them. Email: jcliame@net-result.biz.

Paraguay 84

Paraguay Cofounder Cleveland Email 84

ConversionXL

JANUARY 3, 2017

We’re trying to pick apart the interactions of websites, mobile apps, and customer platforms in order to increase sales and conversions. Brand people obsess over stats like Share-of-Voice , Unaided Awareness , and Net Promoter Score. Accomplish Negative Net Revenue Churn. Our purpose seems undeniable and absolute. .”

.Net 111

.Net Campaign Conversion Revenue 111

ConversionXL

SEPTEMBER 28, 2017

For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics. Visitors are important — no visitors, no sales — but they aren’t as important as sales. KPIs are metrics, but not all metrics are KPIs; the terms aren’t mutually exclusive. Jared Spool at CXL Live 2017.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Up and Running

FEBRUARY 9, 2015

You got to force yourself to start networking because your network is your net worth when you start out a business and that’s really where your initial business leads are going to come from because people do business with people they like, know, and trust. The number one job you’re going to have is as a sales and marketing guru.

Social Media 60

Social Media Small Business Software Review Technical Review 60

Occam's Razor

APRIL 5, 2010

But as we drill deeper into worse performing media, or pay out for lower-volume-lower-relevance search terms, our cost per sale gradually rises. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA). Yet they are not of the same value to your business (Net Profit!).

Analytics 136

Analytics Customer CPA Acquisition 136

Occam's Razor

JULY 26, 2010

You are paid to find real bottom-line impacting insights (remember line of sight to net income ?). If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. If you are a purely ecommerce business then you can go a bit deeper too. Up a notch.

Web 96

Web Metrics Analytics eCommerce 96