Up and Running

MAY 1, 2014

Your business plan isn’t complete without a financial forecast. An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Three-year projections are typically adequate, but some investors will request a five-year forecast. Sales Forecast. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

AUGUST 21, 2014

What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. If you look at something like Constant Contact with a 2% churn rate, their customers are going to stick around something around 36 months. Hopefully, that helps answer that question.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

OCTOBER 7, 2019

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. This is also tied to higher customer ratings and less turnover. .

Founder 71

Founder Retention Metrics Technical Review 71

Both Sides of the Table

MAY 19, 2018

Or if you’re a VC raising from LPs you have to list all of your deals, your investment value, your carrying value, your multiples, your IRRs, TVPIs, DPIs, etc along with net cashflows plus your previous LPAs. Investors love to be able to see what you told them in forecasts in prior years and then compare with how you actually performed.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

Up and Running

NOVEMBER 12, 2018

The five key metrics to judge your subscription model’s success are: Churn and churn rate. Here are the components of the financial plan that you’ll need to include: Sales forecast : There are two parts involved with your sales forecast — annual revenue projections and cost of goods sold (COGS).

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

ConversionXL

OCTOBER 30, 2019

The ROI of an existing customer is higher than the ROI of a net new customer. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

The ROI of an existing customer is higher than the ROI of a net new customer. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

Retention 48

Retention Metrics Churn Rate Acquisition 48