How to Conduct a SaaS Funnel Audit
ConversionXL
AUGUST 12, 2016
Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. Repeat step 2.
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