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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Business Valuation: Determining The Worth Of A Company

YoungUpstarts

A liquidation asset-based approach determines the value as confirmed by the net amount the company would be worth if all assets were sold and all liabilities paid off immediately. Strohl, CPA and founder of Protax Consulting, a firm that offers tax services to expatriate Americans , “everyone wants to live someplace warm and beautiful.”

Valuation 162
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10 Things the Bank Will Ask When You Need a Business Loan

Up and Running

See Also Small Business Owners, Start Tracking Your Financial Metrics. Regarding audited statements, having “audited” statements means you’ve paid a few thousand dollars to have a CPA go over them and take some formal responsibility for their accuracy. CPAs get sued over bad audits. All of your personal financial details.

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Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA). Yet they are not of the same value to your business (Net Profit!). Or "high CPA's" might have caused you to not spend enough on a channel where you can get lots and lots of high value customers.

Analytics 136
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6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. He says that typical numbers for SaaS apps range from 50-70% net profit. CPA Definition : CPA is "Cost per Acquisition." CACR Definition : CACR is "Customer Acquisition Cost Ratio."

Metrics 58
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6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. He says that typical numbers for SaaS apps range from 50-70% net profit. CPA Definition : CPA is "Cost per Acquisition." CACR Definition : CACR is "Customer Acquisition Cost Ratio."

Metrics 58
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Key Performance Indicators (KPIs) for Optimization

ConversionXL

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121