Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. To return to our earlier analogy, it’s using a net to catch large schools of fish.
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