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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept. Great post!

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The Long-Term Value of Loyalty

Both Sides of the Table

I didn’t mean to be so insulting and I didn’t mean for the net to be cast so wide that many people wondered whether I was talking about them when I was speaking of “job hoppers.&# I learned a lot from reading the comments. I learned how to better run a product management process.

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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

The net result: we sold exactly zero presidential debate avatars. We finally settled on a $1.99 price point, figuring that we wouldnt make much money, but at least we wouldnt get in the way of achieving scale. Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Customer development is a parallel process to product development, which means that you dont have to give up on your dream. Our goal in product development is to find the minimum feature set required to get early customers. This is a common mistake. Lo, my 1032 subscribers, who are you?

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How to conduct a Five Whys root cause analysis

Startup Lessons Learned

The net effect of all this was to make new engineers incredibly productive right away – in most cases, we’d have them deliver code to production on their very first day. Labels: five whys root cause analysis , product development 15comments: Anonymoussaid. Leave your thoughts in a comment.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Since we were only paying per click, it didnt cost us anything to cast a wide net. We would pretty much bid on any phrase that was "[name of competitive product] chat" and variations like that.

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