Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. A higher ROI than any other type of marketing.
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